Press Releases

BERGAN UK TO SHOWCASE FAB4PETS EZ STEPS ™, BRIGHT STEPS ™ BRANDS DURING MARCH 2011 PATS SANDOWN PARK

Bergan UK has added 27 new items to their ever expanding product offering. The new products, which will be on display in Stand N10 during the UK’s premier pet trade event -- 22-23 March 2011 PATS Sandown Park -- include the EZ Steps™ low impact leashes, couplers and Bright Steps™ reflective leg bands. The line of products is designed by Fab4Pets, the premier developer of pet comfort, safety and performance gear.


EZ Steps™ is built upon a simple yet revolutionary design in dog walking leashes, which absorb shock when dogs pull or jump. The EZ Steps™ flexible leash stretches gently to create a truly comfortable walking experience for both pet and owner. The Mighty Max RubberTM, exclusive to EZ Steps, promotes lasting durability and the strongest shock absorbing leash on the market today.

Bright Steps™ reflective safety gear insures maximum visibility to make night time activities safe for everyone. The Bright Steps™ powerful reflective properties are incorporated into a complete line of collars, leashes and leg bands. Bright Steps ™ feature Fibralite ™ illuminating fabric technology that is woven through fabric connected by a battery powered LED long lasting light source. Highly visible, the leg bands fit comfortably above the dog’s elbows/knees .

Bergan is known to specialize in organic growth led by a highly inventive product development team. With a track record of disrupting categories with industry leading design, how does the Fab4Pets arrangement fit into Bergan’s strategy?

“For a few years, we’ve known and admired the Fab4Pets team for transforming a commodity category. They built a product platform few could improve upon and proved it by achieving rapid growth while being true to independent retailers. It’s a great fit.” states Tibor Siklosi, of Bergan.

“Bergan’s mission, customer service and distribution filled the gap created from our business growth. Our two organizations are matched beautifully to enable us both to focus on serving customers,” adds Kevin Kraft, CEO, Fab4Pets.

Organizationally, Fab4Pets and Bergan share values and a love for serving active lifestyle pet owners. Inspired by lean thinking, their operational systems are connected without redundancy for maximum efficiency.

Bergan UK is managed by strategic sales and marketing agency White Pebble International out of their warehouse facility, Unit C, Charlton Mill Way Charlton, Chichester PO18 0HZ White Pebble handles all aspects of the UK division, including sales, customer service, other day-to-day operations, as well as importing, customs clearance, fulfillment, and more. Retailers interested in becoming a Bergan customer or learning more about the line and its full range of services, should contact Susan Fairley at Telephone: +44 1243 811700; Fax: +44 1243 811701; Mobile/cell: +44 7918 631987; email: susan.fairley@whitepebbleinternational.com.

ABOUT BERGAN
The Monkey Island , Oklahoma-island based Bergan team takes a unique approach to life and work. They strive to develop functional products that embrace today’s active-lifestyles. Bergan designs all products from the heart for the real world. Categories include travel safety harnesses, built to V9DT durability standards, pet carriers with extra comfort and safety in mind, travel accessories, pet feeders for home or on-the-go, and much, much more! We are confident our products will deliver a truly exceptional experience for each of our customers. Jump in, Live intentionally and relish life with your best friends’. Website, www.berganexperience.com.