Press Releases

Applaws Offers the World’s Highest Levels of Meat Protein in a Complete Dry Food Is this the world's healthiest dry dog and cat food?

Dry food doesn't always mean healthy food, especially when it's packed with fillers (such as cereals) and carbohydrates. Applaws are proud to offer the world's first cereal free 75% meat dog food, and world's first 80% meat cat food.

High protein,meat based diets are the natural and healthy way to feed cats and dogs, since that's what their digestive system is designed for. Only Applaws Dry Complete contains 75% to 80% meat and no cereal or unnecessary fillers.

In fact, diets that use high levels of cereal as their source of protein can be hard
for cats and dogs to digest and metabolise, which can stress the liver and kidneys, leading to the
development of sensitivities or allergies.

Cereals are also a major source of carbohydrate, which may produce surges in blood sugar. This is
known to cause hyperactivity, and could see your cat or dog becoming overweight. Applaws can
also help your cat or dog maintain a healthy and active lifestyle because it’s cereal free and therefore low in carbohydrate, which means less build up of body fat. High natural meat protein means lean muscle tissue, which encourages a cat or dog to reach its true genetic potential.

Applaws Dry Complete has been formulated to have a meat only protein level comparable to fresh whole chicken*. Apart from the obvious health benefits, this also means that you can actually feed your cat or dog less than many other dry foods and they will still feel full and satisfied. This makes Applaws excellent value, costing as little as 22p** per meal for a normal diet.

Spring 2011 sees the launch of a new range of Applaws Complete Dry Dog Food. Available for all sizes of breed from puppy to adult, it includes the same proven blend of high quality meat protein and natural herb and plant extracts but now with added beta-gluten to help boost the immune system. There’s also Lite and Senior formulations for dogs with extra dietary needs.

So whatever your passion, big or small, you can be assured there’s now an Applaws Complete Dry Dog food just for them.

*When compared on a dry weight basis. **2kg pack RRP £14.99 = 70 meals = 22p per meal.
See packaging for feeding instructions. Requirements may vary according to size, age and activity level.
Serve food dry. Always keep fresh water available.

Applaws Complete Dry Food for Cats and Kittens is available in a range of re-sealable bags from 400g to 7.5kg

Applaws Complete Dry Food for Dogs and Puppies is available in a range of re-sealable bags from 700g to 12.5kg

Applaws Complete Dry food is available from wholesalers across the UK and Europe. For more information on the exciting range of applaws products visit www.applaws.co.uk or call the Applaws Team+ 44 (0)8707 508606

For further press information contact Helene Ball at applaws – helene.ball@mpmproducts.co.uk 2nd February 2010