29th September to 1st October 2024  |  Telford International Centre

Air-Dried Complete Dog Food

The Innocent Hound Stand: G78
Air-Dried Complete Dog Food
Air-Dried Complete Dog Food
Air-Dried Complete Dog Food

The Innocent Hound's air-dried food is freshly prepared, raw British meat, combined with healthy fruit and vegetables - we simply remove the moisture using gentle air-flow. Our food is not cooked, or exposed to high temperatures,  so the natural nutrients and vitamins are maintained.

The result is a semi-moist, great tasting feast, that offers the health benefits of feeding a raw diet, with the convenience of a kibble. 

It is suitable for puppies over 8 weeks, and adult dogs. 

Our food comes in 1.5kg and 3kg boxes which can be stored at room temperature and served straight from the pack. There is no requirement to add water, refrigerate or freeze it. 

  • Grain free
  • Quality British Produce
  • Complete and balanced food
  • 100% recyclable packaging
  • Suitable for raw diets

Flavours include:

  • British Lamb Casserole

  • British Beef Stew

  • Gourmet British Duck

  • Gourmet Chicken Hotpot

  • Finest Pulled Pork

  • British Turkey Feast

  • Wild Salmon Fishcakes


We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

“We have timed our launch to coincide with PATS 2024. We are very excited to be finally launching our products after the hard work we have put in behind the scenes to design such a high quality, practical and eco-friendly dog bed. We look forward to welcoming retailers to our stand to be able to see DogDoov”.

Joe Denham
Director |  DogDoov

Supporting Partners

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