28th - 30th September 2025  |  NEC, Birmingham

Wrinkle Range

Bugalugs Pet Care Stand: A10/B9
Wrinkle Range
Wrinkle Range
Wrinkle Range
Wrinkle Range

The Wrinkle Range Consists of:

Wrinkle Wet Wipes: Designed with the unique needs of flat-faced breeds like French Bulldogs, Pugs, and Boxers in mind, these specialised, biodegradable wipes offer a convenient and effortless solution to maintain your pet’s hygiene and comfort. Suitable for both cats and dogs, these fragrance-free wipes are perfect on sensitive skin and can be used to combat tear stains as well as cleaning the skin, wrinkles, tail pockets and skin folds.  

Wrinkle Shampoo: The Wrinkle Shampoo is pH balanced, paraben-free and made with Lake District Water. This Shampoo is perfect for calming and soothing stressed skin, and it is made with a hypoallergenic fragrance making it ideal for cats and dogs with sensitive skin or allergies. The Wrinkle Shampoo removes dirt and grease easily and leaves the coat feeling soft and looking shiny. Perfectly formulated with wrinkly dogs in mind, the Wrinkle Shampoo will clean in-between the wrinkles, skin folds and tail pockets, leaving wrinkly dogs happy, healthy, and smelling fantastic.

Wrinkle Balm: Bugalugs Wrinkle Balm is designed to soothe and protect wrinkles, skin folds, and tail pockets. The unique formula uses colloidal oatmeal to create a protective layer on the skins surface, making it ideal for wrinkly dogs, or any cats and dogs with environmental allergies. Made with a Vegan formula this superb moisturiser will help nourish dry and cracked skin, paws, and noses. It is suitable for all breeds and puppies/kittens over 8 weeks old.

Wrinkle Moisturising Cream: Bugalugs Wrinkle Cream is designed to protect wrinkles, skin folds, tear stains, and tail pockets. Our unique formula uses modified corn starch to absorb moisture and grease which aids in the prevention of bacteria and odours forming in-between the wrinkles. The use of colloidal oatmeal helps soothe the skin and creates a protective layer on the skins surface helping keep moisture at bay and protect against environmental allergens. It is suitable for both dogs and cats and can be used on puppies/kittens over 8 weeks old.

Wrinkle Cleansing Wipes: The Wrinkle Cleansing Wipes are pH balanced, biodegradable, and fragrance-free. Each pot contains 100 wipes specifically designed for wrinkle care. The unique formula is cleansing and soothing, the perfect combination for cleaning sensitive skin. These wipes can be used all over the body and are suitable for both cats and dogs.

Wrinkle No Rinse Shampoo: The No Rinse Wrinkle Shampoo is designed to clean wrinkles, skin folds, tear stains and tail pockets, preventing crust build up and nasty odours. Our pH balanced, fragrance-free, No Rinse Wrinkle Shampoo is soothing, cleansing & hydrating. Perfect for pets that dislike traditional washing, this No Rinse Shampoo is a game-changer in pet’s grooming routines. Simply squirt the solution onto your pet’s coat and groom through with your fingers or a grooming tool, no water needed. The No Rinse Wrinkle Shampoo can be used on dogs and cats over 8 weeks old.

Wrinkle Spray: Bugalugs Wrinkle Spray is designed to clean wrinkles, skin folds, tear stains and tail pockets, preventing crust build-up and odours. Our pH balanced, fragrance-free, wrinkle pet spray is soothing, cleansing, and hydrating. Bugalugs Wrinkle Spray is specifically formulated to target the unique needs of wrinkled dog breeds. Wrinkles, while adorable, can be prone to moisture build-up, bacteria growth, and unpleasant odours. This innovative spray offers a safe and effective way to cleanse and care for your dog’s delicate skin folds, promoting overall skin health and reducing the risk of infection.

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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