28th - 30th September 2025  |  NEC, Birmingham

PATS – the UK’s No.1 Pet & Aquatic Industry Exhibition - NEC, Birmingham. 


PATS 2025, to be staged Sunday 28th to Tuesday 30th September 2025, at a new venue for 2025.

Stand space at PATS starts from as little as £2,070 + VAT for 6m' and includes everything you need to exhibit - there are no hidden extras

Fully Inclusive Packages

Included in your shell stand costs plus

  • Carpet
  • Furniture
  • Lighting

     

Marketing & Sponsorship

Included in your stand cost

  • Catalogue Entry
  • Digital PATS Red Book
  • PATS Invitations
  • New Product Showcase
  • And much more...


 

New Starter Zone

Supported by PetQuip, media partner PPM

This area is for new businesses, start-ups and new to PATS exhibitors

 

 

 



 

Here are some comments from exhibitors at PATS 2024

I’ve been in raw and raw-inspired pet food since 2009 and seen the rapid expansion of the frozen raw market during this time. I have to say that PATS 2024 was the best I have ever been to in terms of number and quality of visitors. The continued interest from retailers in getting good quality frozen raw brands into stores was amazing – I think we sold out of freezers. I believe the once-a-year format allows manufacturers the time to showcase new product development, giving the retailer even more motivation to visit the show. I’m really looking forward to NEC Birmingham next year – it’s a great location for visitors and manufacturers both from UK and beyond. I’m sure many of us in the pet trade will find a good spot to meet up in the evenings as well – it happens at Interzoo and Zoomark, and it will happen at PATS NEC!
Peter Roy
Managing Director UK |  The Nutriment Company

It was another terrific coming-together of passionate people working in the pet trade, and once again PATS didn’t disappoint for us.  We enjoyed terrific interest in our range.  We heard lots of positive thoughts about moving to the NEC from visitors so we have already booked our stand and are looking forward to PATS 2025

Helen Davies,
Founder |  Oh So Precious
We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!
Tom Gwilliam
Sales and Marketing Director |  HugglePets
PATS is not just a trade show, but a thriving hub of connections, creativity, and collaborations in the pet industry. From the very first conversation to the final handshake, our time at PATS was filled with engaging discussions that fuelled our passion to supporting animal health through nutrition. This year’s PATS has been one of our most successful yet, brimming with opportunities and connections that we will nurture in the months to come. We look forward to what lies ahead and can’t wait to reunite with our industry partners, new friends, and loyal customers at next year’s show.
Zara Igoe
Head of Marketing |  Eden Holistic Pet Food
We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025.
Cyril Geoffray
UK & Ireland National Sales Manager |  Zoo Med
At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.
Charlie Williams
Joint Managing Director |  Canagan Group
It was really busy on our stand throughout the show. It was my second year exhibiting at PATS, and the fact that I had returned seemed to have given people confidence in my brand with many customers walking straight up to me to do business.
Tracey Powiesnik
No Fuss Fill
PATS 2024 came and went in a flash. The team at Bugalugs Pet Care had many great conversations and built many new relationships with some truly great businesses, as well as enhancing our relationships with all our existing partners. We were able to showcase our fantastic range as well as introduce lots of new and exciting innovation. PATS truly is a wonderful event that showcases the best of our industry and something we look forward to each year.
Jonathan Collin
Sales Director |  Bugalugs Pet Care
PATS 2024 was wonderfully manic – really, just so good. The move to the NEC is going to be a game-changer. It’s a great venue and the communications and travel are so easy – just get off the train and you are there.
Jonothan Goodman
Director |  In Vogue Pets
It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.
Ben Windeatt
Sales & Marketing Director |  J&K Aquatics
This has been the busiest-ever show for us with great quality visitors and lots of opportunity to network with key accounts. We also think it’s a terrific platform for next year, especially as we’re really excited about the move to the NEC. With the venue being so close to Birmingham International airport, we’re confident it will bring in even more international interest
Matthew Gwynn
Sales & Digital Marketing Manager |  Johnson’s Veterinary Products

I’m genuinely amazed at how much PATS has grown since Supreme Petfoods last exhibited 11 years ago. I had an amazing time reconnecting with so many passionate pet industry professionals – both familiar faces and new connections. It was also exciting to see so many emerging brands. The pet industry continues to thrive as a truly vibrant and dynamic sector.

Claire Hamblion
Marketing Manager |  Supreme Petfoods
I love this show because it delivers on every level – the layout, the organisation and the quality of visitors
Ramin Marzbani
Director |  LickiMat UK
The quality of customers visiting our stand has been excellent. Winning a New Product Award was an extra bonus because it will help to promote the product
John Roberts
CEO |  Cloverleaf

Supporting Partners