New Starter Zone at PATS
Supported by PIF (Pet Industry Federation) with media partner PPM (Pet Product Marketing)
The New Starter has its own logo and signage to make it easy to identify on-site. It is aimed at companies that are three years old or less, or brands that are new to PATS.
Added benefits as part of your package include:
Bespoke Shell Scheme Stand Design – keeps the area looking consistent and professional, including:
> Walling
> Name board
> Carpet
> Barstool
> 2 x spotlights
"In Conversation with..." Panel Discussion – organised by PATS, exclusively for New Starter Zone exhibitors.
> Session lasts around 45 minutes and includes tea, coffee, and pastries
> Regular speakers have included:
> Claire Gavin, former Director, Pets at Home
> Melanie Malin, Head of Buying, Pedigree
> Steve Driver, Managing Director, Pet Trade Innovations
> Exhibitors are invited to pre-submit questions via an online form sent a month prior
Marketing Package – includes:
> Extra PR support and social media coverage from PATS
> Enhanced listing in the PATS Catalogue
> Email alerts to registered PATS visitors
> Promotion in the printed visitor leaflet (circulation ~30,000)
Pre-Show Webinar – New Starter Zone exhibitors are invited to a session walking you through what to expect at the show and providing practical advice for getting ready, especially helpful for smaller or first-time exhibitors.
New Startups at PATS 2026!
