28th - 30th September 2025 | NEC, Birmingham

New Starter Zone

Located in Hall 1 the NEC the New Starter Zone, supported by PetQuip, media partner PPM, provides a space entirely dedicated to new businesses, start-ups or new to PATS, enabling PATS buyers to source new and innovative products all in one place.

View the new starter zone exhibitors

Hetty & Huxley

We are excited to be exhibiting at PATS for the first time. Founder Meg Simkiss commented: “It’s such a big event and we’re really looking forward to meeting lots of potential new customers, saying a big hello to existing ones and showing off our bright and colourful products in a wonderful space.”

Artemis

PATS 2025 will be the first-ever trade show for Artemis, producer of skin and coat care products for dogs. CEO Noël Duan said: “As a brand-new UK brand with direct-to-consumer success, we can't wait to showcase our innovations and meet the best of the best in the pet industry.”

Tails & Bloom

Owner Hannah Eastaff created her company with the aim of making every-day walks feel special for dog owners and their pets. She said: “We’re so excited to bring our designs to PATS 2025. It’s an incredible opportunity to share our passion with a wider audience, meet fellow dog lovers, and introduce our walk-wear to the pet industry’s best. We truly can’t wait.”

By Teddy

David Brown, co-founder and director of By Teddy, admitted: “We are thrilled to attend PATS for the first time as an exhibitor. After visiting in past years, we’re excited to connect, meet new people, and share our brand with the amazing dog community. We can’t wait to see you there and share everything we’ve been working on this year.”

See who is exhibiting in the New Starter Zone

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PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

Charlie the Vet

PATS New Starter Zone

Delphi Dog Drying Socks

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

Salt Dog Studios

PATS New Starter Zone

Soothe and Settle

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

The Salvatore Paws

PATS New Starter Zone

PATS New Starter Zone

PATS New Starter Zone

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam

Sales & Marketing Director | HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest

Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams

Joint Managing Director | Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray

UK & Ireland national Sales Manager | Zoo Med

We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years

Mark Warren

Partner | West Dorset Aquatics

We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!

Toni Thornton

Managing Director | Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt

Sales & Marketing | J&K Aquatics

I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry

Greg Van Praagh

Head of UK | RPFC Group

Supporting Partners