29th September to 1st October 2024  |  Telford International Centre


New Starter Zone

Located in Hall 3 the New Starter Zone, supported by PetQuip, media partner PPM, provides a space entirely dedicated to new businesses, start-ups or new to PATS, enabling PATS buyers to source new and innovative products all in one place.

Companies booking space within the Zone will benefit from a bespoke stand design and will receive a unique marketing package.

  • Extensive PR opportunities
  • Enhanced listing within the PATS Catalogue
  • Dedicated promotion to PATS visitors
  • Social Media Campaigns

Packages start from as little as £2,070 + VAT 

Additionally, all exhibitors within the Zone will have free of charge entry into the PATS New Starter Showcase, giving exhibitors an opportunity to display one of their products, judged by a retail expert.

One-off workshop will run during PATS to provide advice and guidance on getting a product to the market as well as tips on what buyers are looking for – this will be exclusively available to exhibitors in The PATS New Starter Zone, supported by PetQuip, media partner PPM.  



We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

“We have timed our launch to coincide with PATS 2024. We are very excited to be finally launching our products after the hard work we have put in behind the scenes to design such a high quality, practical and eco-friendly dog bed. We look forward to welcoming retailers to our stand to be able to see DogDoov”.

Joe Denham
Director |  DogDoov

Supporting Partners

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Register To Attend

Visiting PATS - Secure your spot and join us for an unforgettable experience. We can't wait to welcome you all!