28th - 30th September 2025  |  NEC, Birmingham

The Innocent Hound

Stand: G78

We are manufacturers of award-winning air-dried pet food and treats, using ethically sourced, quality British meat. 

Our range of handcrafted air-dried complete food for dogs and cats, is made with 70% British meat or sustainable sourced fish.

We offer the quality of a traditional raw meal, with the convenience of a kibble. No mess, no water, and no cold storage required. Simply pour, weigh and serve.

All of our products are hypoallergenic, grain free and many are single protein - perfect for dogs and cats with allergies or dietary requirements.

Proudly made in Yorkshire in our human grade factory.
 

Address

Unit 11
Ash Way
Thorp Arch Estate
Wetherby
West Yorkshire
LS23 7FA
United Kingdom
Natural Flea Repellent Treats
Air-dried natural insect repellent treat made with 60% Brisith beef
Super Boost Topper
Super Boost Topper made with 60% air-dried British beef.
Air-Dried Complete Dog Food
Air-dried complete food for adult dogs and puppies over 8 weeks.
Healthy Dog Treats
A wonderful selection of real healthy dog treats for dogs.
Fine Health Dog Treats
Our Fine Health range of treats for adult dogs offers additional support for teeth, joints, gut, skin and coat.
Air Dried Complete Cat Food
Our air-dried raw cat food is made using quality ingredients, ethically sourced British produce and our very own gently drying expertise.
Healthy Cat Treats
These delicate slices of air-dried sausage are the ultimate healthy cat treat for even the fussiest of felines. 
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    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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