29th September to 1st October 2024  |  Telford International Centre

The Innocent Hound

Stand: G78

We are manufacturers of award-winning air-dried pet food and treats, using ethically sourced, quality British meat. 

Our range of handcrafted air-dried complete food for dogs and cats, is made with 70% British meat or sustainable sourced fish.

We offer the quality of a traditional raw meal, with the convenience of a kibble. No mess, no water, and no cold storage required. Simply pour, weigh and serve.

All of our products are hypoallergenic, grain free and many are single protein - perfect for dogs and cats with allergies or dietary requirements.

Proudly made in Yorkshire in our human grade factory.


Unit 11
Ash Way
Thorp Arch Estate
West Yorkshire
LS23 7FA
United Kingdom
Natural Flea Repellent Treats
Air-dried natural insect repellent treat made with 60% Brisith beef
Super Boost Topper
Super Boost Topper made with 60% air-dried British beef.
Air-Dried Complete Dog Food
Air-dried complete food for adult dogs and puppies over 8 weeks.
Healthy Dog Treats
A wonderful selection of real healthy dog treats for dogs.
Fine Health Dog Treats
Our Fine Health range of treats for adult dogs offers additional support for teeth, joints, gut, skin and coat.
Air Dried Complete Cat Food
Our air-dried raw cat food is made using quality ingredients, ethically sourced British produce and our very own gently drying expertise.
Healthy Cat Treats
These delicate slices of air-dried sausage are the ultimate healthy cat treat for even the fussiest of felines. 
7 Results

    Contact Exhibitor

    We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

    Charlie Williams
    Commercial Director |  Canagan Group

    The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

    Amanda Tallis
    Harrys Pets

    PATS is the show not to be missed, we get busier every year without a doubt

    Rob Newsome
    Director Sales and Operations |  Danish Design

    This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

    Jo Sutton
    Owner |  Discount Feeds in Wetherby
    I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
    Jo Milnes
    Distinctive Pets, Yorkshire
    As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
    Joey Abrahams
    Commercial Director |  Aquadip
    PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
    Louise Toal
    Director |  Furr Boost

    Supporting Partners

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    PATS 2024

    Visiting or Exhibiting - Secure your spot and join us for an unforgettable experience. We can't wait to welcome you all!