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sera Group
Stand: K39
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We love nature! We have made it to our mission to guarantee species-appropriate fishkeeping close to nature and to promote it with innovative, sustainable products.
As a German company with over 50 years of experience, we are one of the leading companies in the aquatics and reptile segment, with distribution in more than 80 countries worldwide.
Address
Borsigstr 4952525 Heinsberg
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Germany
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Following a comprehensive review of market opportunities and long-term growth strategies, Interpet Limited a leading provider of pet and aquatic products, has today announced a strategic realignment of its business operations, effective from 1st July 2025. As part of this initiative, Interpet has entered into an asset purchase agreement with Sera GmbH, a respected leader in aquatic care and fishkeeping.
April 14, 2025 – sera and Interpet are moving forward together into the future. Two strong family-owned businesses with a deep passion for aquaristics and fishkeeping are combining their expertise to offer even more innovative products and solutions for aquarium and pond enthusiasts. This partnership sets new industry standards and brings numerous benefits to customers across Europe and beyond.
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