28th - 30th September 2025  |  NEC, Birmingham
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PATS 2024 Exhibitors (2025 coming soon)

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Su-Bridge

Stand: F20

PIF Wholesaler of the Year Award winners for 2022 & 2023, Su-Bridge are a family-owned, nationwide wholesaler, supplying leading brands and exclusive offerings including Lovejoys, ZIWI, KONG and more for over 40 years.

The dedicated sales team provide exceptional customer service, expert recommendations and innovative fixture advice.

At this year’s show they are excited to be exhibiting the re-launch of ZIWI with their new steam dry product range, plus host the exclusive launch of an exciting new brand to the UK market.

Be sure not to miss out and visit stand F20 to become a member of the Su-Bridge family.

Address

Cressingham Road
Saham Toney
Thetford
Norfolk
IP25 7AA
United Kingdom
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Extra Select

Extra Select

Su-Bridge
Extra Select is a pet food brand that offers a wide range of products for dogs, cats, and wild birds. The brand's products are made with high-quality ingredients and are designed to meet the nutrition …
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Pure & Natural

Pure & Natural

Su-Bridge
Pure & Natural is committed to providing your dog with the best possible nutrition. Our products are made with only the finest, all-natural ingredients, and they are free from artificial flavors, colo …
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Lovejoys Pet Food

Lovejoys Pet Food

Su-Bridge
Lovejoys Pet Food are a family business based in Norfolk, and everything we do is because we understand the joy of owning a pet. Our nutritionists understand the importance of using high quality ingre …
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Nerf / Hasbro

Nerf / Hasbro

Su-Bridge
The popular range of Hasbro and Nerf products have launched in the UK.
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ZIWI

ZIWI

Su-Bridge
At ZIWI®, everything we do has to respect nature. Instead of harsh processing, we use innovative methods inspired by nature. We pioneered the world’s first gentle air-drying technology, which preserve …
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Call of Nature

Call of Nature

Su-Bridge
Made from 100% Recycled Paper Excellent Odour Control Home Compostable Soft on Paws Low Dust
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6 Results
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    Contact Exhibitor


    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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