28th - 30th September 2025  |  NEC, Birmingham

We.pet

Stand: G10

We are We.pet, and we exist to support the independent pet sector, providing a range of premium brands, available solely through independent outlets. The benefits of our products are best explained by experienced pet experts, the likes of which you only find in independent pet stores!

We distribute over 2,000 product lines from brands that are committed to this approach. Whether this is the 100% organic North American catnip in our King Catnip range, our sustainably-harvested natural rubber Frogg toys, or our nutritious food ranges, we focus on delivering quality products that inspire confidence.

We look forward to meeting you.

Address

Dynamic House
Turners Hill Road
Crawley Down
West Sussex
RH10 4EY
United Kingdom
Great&Small
Great&Small's world leading designs have been created with passion that comes from our love of pets. The best pet products should excite, comfort and stimulate our four-legged companions.
Frogg
Frogg; tough natural dog toys made from sustainably-sourced natural rubber! Designed by canine enrichment experts to provide satisfying mental stimulation as well as making dinner time more fun!
King Catnip
King Catnip, the finest in all the land! Made using 100% organic North American catnip, this range excites and enriches our feline friends!
Benebone
Inspired by a dog's powerful sense of smell, Benebone have developed a range of long-lasting, durable chews that are jam-packed with real flavour and can be held in dogs' paws!
Tribal
Tribal Fresh Pressed complete dog food - the world's first cold pressed dog food made with fresh meat, and no meat meal! 
McAdams
McAdams is the only ultra-premium dog cat food made using ethically sourced whole free range meats. McAdams dry food is made exclusively with meat from RSPCA-assured farms.
GreenAcres
GreenAcres is made using only 100% natural ingredients. Their simple recipes use a blend of delicious meat, botanicals, a healthy dose of salmon oil and immune boosting antioxidants.
MORE
Natural ingredients balanced by science. All pets deserve MORE – natural, healthy & hypoallergenic dog and cat food, developed by vets and pet nutrition experts.
Zealandia
Zealandia makes use of New Zealand's unique climate with its lush green pastures to provide premium quality meat for their wet dog and cat pâtés. 
Sense6
Using the science of Neurocuisine, Sense6 have created one of the most palatable cat foods on the market. Sense6 is designed to appeal to each one of a cats' six (yes, six!) senses.  
Choods
A range of tasty and healthy starch chews, Choods contain beneficial ingredients that help to provide both dental and joint care!
Felipure
Felipure is designed to keep homes fresh and clean. With a pro clumping formula, gentle fragrance and 72-hr Odour Block technology, Felipure is the ideal cat litter solution.
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    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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