28th - 30th September 2025  |  NEC, Birmingham

Whitebridge Pet Brands

Stand: C12

At Whitebridge, our goal is to help people bring health and happiness to pets through better nutrition, which we believe is done using natural and minimally processed foods, complements, treats, and supplements.

Better Together is the foundation at the heart of everything we do as a company. In Europe, we manufacture and market Natural Health Nutrition Pet Products under the Schesir brand, offering recipes created to meet their true and specific nutritional needs, based on minimally processed quality ingredients, in many tasty varieties.

We are currently distributed in over 30 countries around the world.

Address

Via Martin Piaggio 13A
Genova
16122
Italy
Schesir - Silver
From their eleventh year of life, cats have specific nutritional needs linked to their age, so the right diet for those needs is important. Schesir Silver is the range of complete and balanced recipes …
Schesir - After Dark
Cats have a long history as nocturnal predators who go out in search of small prey when night falls. Even now, when they live in a domestic environment, they still have both the instinct and the nutri …
Schesir - Baby
Right from its first year of life, a kitten needs support in development and to be accompanied in switching from its mother's milk to full weaning. That is why Schesir Baby offers complete and balance …
Schesir - Special
Cats are not all the same. Each one has particular nutritional or flavour needs. That is why Schesir Special Mousse offers complete and balanced recipes, formulated to satisfy specific needs (Skin&Coa …
Schesir - Stix
Schesir STIX is the range of creamy snacks designed to delight and pamper your cat, as well as simultaneously providing it with additional hydration. It is ideal as a snack between meals or as an addi …
Schesir for Dogs - Taste the World
Your dog loves to be spoiled! If you want to pamper it with the tastiest thing imaginable, there is nothing better than the Schesir for Dog menu of complete and balanced recipes, based on the most cel …
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    Contact Exhibitor


    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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