28th - 30th September 2025  |  NEC, Birmingham

WILDWASH

Stand: J70

WildWash natural products are used on all breeds of dogs, cats and horses every day and give incredible results. WildWash is now a world leader in natural pet shampoos and pet care products. At WildWash, all of our professional groomers and pet owners love our pets and our planet. That's why we used our 16 years of grooming experience to develop a range of natural pH-balanced pet shampoos that are brilliantly effective and kind to our pets' skin and coat. Trusted by groomers, vets and pet owners worldwide, your pets will love you for it!

Address

221 Westbourne Park Road
Notting Hill
London
W11 1EA
United Kingdom
Tear Free Facial Wash for Dogs 300ml
with Organic Aloe Vera, Chamomile and Lavender
Calming Dog Perfume Fragrance No.1 200ml
Our WildWash Calming Dog Perfume Fragrance No.1 uses Ylang Ylang which has a luscious sweet lemony scent, both fresh and floral that is light and revitalising. This perfume can be used to keep the ski …
Magic Paw Balm for Dogs 50ml
with Sweet Almond Oil, Frankincense and Kanuka.
Deep Clean Shampoo for Dogs 300ml
with Peppermint, Rosemary and Lemongrass.
    WildWash Unveils Magic Mud: A Revolutionary 5-in-1 Natural Treatment for Dogs and Cats
    WildWash, the trusted name in natural pet care, is thrilled to introduce its latest innovation – WildWash Magic Mud for Dogs and Cats. This luxurious 5-in-1 natural mud treatment is expertly formulated to de-shed, promote hair growth, ease muscle and joint discomfort, exfoliate, and detoxify, delivering the ultimate in pet skincare.
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      We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

      Tom Gwilliam
      Sales & Marketing Director |  HugglePets

      I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

      Tina Quest
      Redpaw Pet Supplies, Devon

      At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

      Charlie Williams
      Joint Managing Director |  Canagan Group

      We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

      Cyril Geoffray
      UK & Ireland national Sales Manager |  Zoo Med
      We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
      Mark Warren
      Partner |  West Dorset Aquatics
      We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
      Toni Thornton
      Managing Director |  Four Oaks Pet Supplies, Scarborough

      It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

      Ben Windeatt
      Sales & Marketing |  J&K Aquatics
      I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
      Greg Van Praagh
      Head of UK |  RPFC Group

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