28th - 30th September 2025  |  NEC, Birmingham
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21 May 2025

The Aquatics Zone within PATS 2025 expands at new NEC Birmingham venue

The Aquatics Zone within PATS 2025 expands at new NEC Birmingham venue
Sera

Following its successful launch in 2024, the Aquatics Zone at PATS – The Pet & Aquatics Trade Show – is set to be bigger and better than ever as the exhibition moves to its new home in Hall 1 of the NEC Birmingham in September 2025.

PATS will run over three days from Sunday 28th to Tuesday 30th September, and will bring together over 400 brands and the leading names in pet, aquatic, watergardening and reptile suppliers.

Top UK and international suppliers already confirmed to exhibit in the Aquatics Zone include: ALF, Anglo Aquatic Plant, Aquadip, Aquafleur/Colombo/Superfish, Aqualogy, Aquatlantis, Bermuda/Certikin, Cloverleaf, Gioia Shrimp, J&K Aquatics, Monkfield Reptile, Norwood Aquarium, NT Labs, okpet.co.uk/Fish Systems, Peregrine Livefoods, PondXpert, sera Group, Tropica Aquarium Plants, Velda and Zoo Med Laboratories.

German business sera Group, a manufacturer of innovative and high-quality products for aquariums, garden ponds, and terrariums, is one of the latest suppliers to join the ever-growing list of Aquatics Zone exhibitors.

The company will use PATS 2025 as a platform to exhibit its vast product ranges, including the Blagdon and Aquagarden brands it acquired from Interpet recently.

Jorge Rivas, sera’s sales manager for Europe, said: “We are thrilled to participate in this year’s PATS – especially as it marks our first joint appearance in the UK following the exciting merger of sera and Interpet.

“This union brings together sera’s long-standing expertise in high-quality food, treatments, and filter media with Interpet’s strengths in pond and aquarium technology and conditioners.

“This new chapter combines decades of expertise, passion, and innovation in fish care. We are looking forward to meeting our partners and customers, showcasing the strength of our newly founded group, and shaping the future of the industry together. See you at PATS!”

As well as being a clearly defined area within PATS, the Aquatics Zone will again have its own dedicated New Product Showcase and Awards, which will be judged by industry experts and retailers under the following three categories:

•            Indoor

•            Outdoor

•            Reptile

With a dynamic mix of new product launches, networking opportunities, and business development potential, PATS 2025 continues to be the must-attend event for the pet, aquatics, watergardening and reptile sectors.

Companies wishing to book stands in the Aquatics Zone should call the PATS office on +44 (0)1892 862848 or visit the website www.patshow.co.uk.

Ends

Photographs of PATS 2024 are available to download at

https://stewartwrittle.dphoto.com/album/7zqxjg

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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