28th - 30th September 2025  |  NEC, Birmingham
02 Oct 2023

Biggest-ever PATS Telford ends on a high

Biggest-ever PATS Telford ends on a high
PATS Telford 2023

Quality and quantity were the themes of the bumper PATS Telford 2023 show, with exhibitors and visitors alike commenting on the amount of great business being done across the two days.

The second day started off as busy as the first with pet retailers and industry professionals flooding through the doors eager to see the array of innovations coming to market.

With more than 260 companies and brands showcasing hundreds of new products in all three halls of Telford International Centre, it proved to be a record-breaker.

There was also a lot of excitement around the news that PATS Telford 2024 would become a three-day show.

Exhibitors found they were busy from the start with a steady stream of inquiries. Rogz experienced lots of interest in its New Product Award-winning product range. Sallie-Ann Reed, the company's managing director for UK and Ireland, said: We've had an amazing show. It's great to see so much support for the exhibition and I've been particularly pleased with the interest shown it our product ranges. PATS Telford creates a real buzz in the UK pet industry, and I'm 100% behind the move to a three-day show next year.

Ancol Pet Products was another exhibitor welcoming the prospect of showcasing its products over three days from 2024 onwards, with director Simon Lane saying: This year's show has been brilliant. Our stand was busy from start to finish and there was a good mix of retailers and buyers showing interest in our ranges. I really love the idea of being able to have an extra day.

And Daniel Vander, of we.pet, said: It's been a very busy show for us. We've taken on some new customers and new orders and we really like the layout this year another great show!

Rita Sohal, relationship manager at Earthbound UK, commented: We've had a really nice steady flow through the stand with a lot of new customers and people looking to restock or take on new business. A few customers told us the New Starter Zone was a draw for them and we think that has been a great attraction for those looking for something new and innovative.

Cristina Gavilan, category manager at Company of Animals, added: “It's been a great show we've had a lot of visitors, a lot of interest and already a few orders. Now we are planning on a few innovations for the next one.

Meanwhile, first-time exhibitor Oh So Precious was thrilled with its decision to take a stand with the company's Helen Davies saying: “We've had a very busy first exhibition, which just goes to show that PATS is the place to be for the pet trade. it's the absolute focal point.

The show also got the thumbs-up from visitors, who flocked to the show on both days.

Toni Thornton of Four Oaks Country Store, who has been in the pet trade for over 30 years, said: There's a really good vibe here this year everyone's so upbeat and happy to be doing business. And there's so much to see we are going to struggle to get round in two days to be honest.

Darren Porter, owner of Urmston Pet Shop in Greater Manchester, added: I've really enjoyed the show. I like how PATS has separated out the New Starter Zone especially near the free drinks as it has massively helped to identify who is new and I think it's also helped them all to feel they are in it together. I find they are dead keen to do business and meeting them at PATS is the only way to find out what's new and up and coming.

Olga Olesheva, of Happy Dug, travelled from Edinburgh and admitted it was well worth the trip. I loved the layout of the exhibition, it's so easy to navigate. And there's so much to see brilliant.

With an increasing number of pet retailers introducing grooming salons into their stores, the PATS programme of demos, in association with For All DogKind, provided invaluable insights into this side of the business.

On both days of the show expert groomers gave demonstrations of specialist grooming techniques, as well as advice on how to grow your grooming business.

Laura Redstone, of For All DogKind, said: It's a great honour to have the opportunity to run the grooming demos for PATS. It's really helped with our brand awareness we've never had our logo so visible before and we've loved the chance to speak to so many people and show what we can do.

“We are trying to raise awareness among groomers about the opportunity to expand their businesses via pet retailers and for retailers to have an additional opportunity to get people through the door. Our exposure at PATS will really help with this.

Date for the diary:
PATS Telford 2024 Telford International Centre, 29 September -1 October 2024

Ends

Photographs of PATS Telford are available to download from https://stewartwrittle.dphoto.com/album/dollqv

For more information contact Neil Pope at press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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