29th September to 1st October 2024  |  Telford International Centre
10 Jun 2024

Cardology Launch New Battersea 'Gotcha Day' Range

Cardology Stand: N16
Cardology Launch New Battersea 'Gotcha Day' Range
Cardology's Dogs Love card is designed to commemorate specific occasions or everyday use

At Cardology, we've long known our cards live long in the memory, as well as physically in people's memory boxes.  It’s this that caused our original Battersea ranges to win the People’s Choice Gift of the Year award in 2022, and our Peter Rabbit collection to win Best Licensed Stationery Product in 2023. 

More recently, we’ve struggled to get our heads around the euphemistically called 'sale or return' process for seasonal card sales, whereby some big chains recycle our unsold seasonal product and charge us for the privilege, whilst small independents' cash is tied up in stock that can’t be sold for another year.  It’s rubbish for the planet, entirely unnecessary, and just plain unfair on small businesses.

This got us thinking – what if we could re-design our seasonal lines so they could be re-purposed for different events for dog and cat lovers by offering interchangeable stickers  that align with key parts of the designs.  This would mean if independents over-order and don't sell our stock for Valentines Day, they can keep the well-loved designs out knowing they’ll work equally well for Mother's Day.  Big chains also benefit from a lower carbon footprint as there’s less need to cart perfectly good stock that sells in and out of stores – so everyone wins. 

Moreover, we include additional labels with these designs whereby the retailer can tap into the year-round (everyday) card giving market to celebrate specific events for the dog or cat lover – not least the emerging trend of ‘Gotcha Day’ for new pet adoptions.

We’re really proud of what we’ve done and our customers seem to love it as well from the sales.  Sure, we know Battersea is a range that always does well for us, but these cards are next level performers.   Here’s hoping you love what we’ve done too.


We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

“We have timed our launch to coincide with PATS 2024. We are very excited to be finally launching our products after the hard work we have put in behind the scenes to design such a high quality, practical and eco-friendly dog bed. We look forward to welcoming retailers to our stand to be able to see DogDoov”.

Joe Denham
Director |  DogDoov

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