28th - 30th September 2025  |  NEC, Birmingham
19 Jul 2024

Company of Animals to Unveil Groundbreaking Innovations at PATS UK Show 2024

Company of Animals Stand: G42
Company of Animals to Unveil Groundbreaking Innovations at PATS UK Show 2024
New Halti Anatomy Range

Explore Our Latest Innovations

We cordially invite all pet enthusiasts, industry professionals, and media representatives to visit our booth at the PATS UK Show 2024. Our display will showcase a range of new products designed to enhance the lives of pets and their owners. Highlights of our offerings include:

•Halti Anatomy Range: A revolutionising everyday walking collection designed to provide unparalleled freedom of movement and comfort, ensuring happy walks for both dogs and their owners.

•Baskerville INVISA Muzzle: Designed to empower owners to confidently walk their dogs in public, with a transparent design that reduces the stigma around muzzles. Engineered with computer-optimised topology and crafted from durable TPR, INVISA redefines the basket muzzle with features prioritising functionality and canine well-being.

•Coachi Treats: All-natural, mouthwatering treats designed to support effective training and positive reinforcement. Highly palatable and easily digestible, they are perfect for rewarding and motivating dogs, making them an essential tool for dedicated pet owners.

•Pet Head 3-in-1 Pomegranate Shampoo Bar: An eco-friendly shampoo bar that cleanses, hydrates, and nourishes your pet’s coat, leaving it irresistibly soft, shiny and beautifully scented. Its innovative formulation uses responsibly sourced ingredients to enhance grooming and promote sustainability, making it ideal for travel.

•New Company of Animals Distribution Brands:
oBite Force: Durable plush toys made with Kevlar™ yarn and multi-layered reinforcement for tough chewers. Our Deep Sea and Wildlife collections cater to adventurous dogs, ensuring durable and engaging playtime.
oWOOLF Snacks: Premium, all-natural treats with high meat content and irresistible flavours. Suitable for dogs of all ages and breeds, these snacks are highly digestible and a real treat for your furry friends!

Join us at PATS UK Show 2024

We invite all attendees to our booth at PATS UK Show 2024. Our team will showcase groundbreaking products, allowing visitors to engage with our staff, explore the unique product features, and gain insights into the future of pet care and training.

"At Company of Animals, we are dedicated to pushing the boundaries of pet care innovation," said Dr. Emily Mugford, CEO of Company of Animals. "Our latest products reflect our ongoing commitment to enhancing the well-being of pets and the bond between pets and owners. We are excited to share these advancements with the pet care community at PATS UK."

Event Details:
•Date: September 29th to October 1st, 2024

•Location: Telford International Centre, Telford, UK

•Booth Number: G42

We look forward to connecting with you at the PATS UK Show 2024 and demonstrating how Company of Animals continues to lead in pet care innovation.

For more information, product images, or to arrange interviews with Dr. Mugford, please contact Liliana Saraiva at LSaraiva@wearecoa.com

About Company of Animals:
Founded in 1979 by renowned animal behaviourist Dr. Roger Mugford, the Company of Animals is a leader in pet behavioural products, dedicated to enhancing the bond between pets and owners. Our diverse portfolio includes over 11 product ranges such as Halti®, Baskerville®, Coachi®, Pet Corrector®, and Pet Head® grooming.

Our Head Office is located in rural Surrey, UK, and our Pet Centre is a top facility for dog training, behaviour consultations, hydrotherapy, physiotherapy, and pet-related legal issues. This centre enables ongoing research and development of innovative pet behaviour and training solutions.

Visit us online at www.companyofanimals.com for more information.

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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