28th - 30th September 2025  |  NEC, Birmingham
07 Aug 2024

Double celebration for EasyEat as it is now available to buy online from Pets at Home and they have been nominated for three PetQuip Awards

EasyEat Stand: P19
Double celebration for EasyEat as it is now available to buy online from Pets at Home and they have been nominated for three PetQuip Awards
The EasyEat Feeder

Stand at PATS P19

                            

The EasyEat has been created in the UK by passionate pet lovers, Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls.  Working with numerous vets they have created a beautifully designed raised pet feeder that will enhance your dog’s life and with its aesthetic design, will add style to your home. 

Their hard work has now paid off as the EasyEat Feeder is now available to buy online at Pets at Home and they have been nominated in three categories at the PetQuip Awards (Best Product – Technical and Accessories, Most Promising New Business  and Sustainability.)

                                                                                                                             
The EasyEat’s open, edgeless entry creates a natural feeding position - a straight back and elongated neck with a forward facing head creating open airways. Opening airways is essential with some breeds (particularly flat-nosed breeds) as they are prone to suffer with narrow nasal passages and windpipes which can lead to breathing problems.

The EasyEat feeder is currently aimed at small to medium-sized dogs but many breeds whether large or small can have certain anatomical predispositions and, can indeed experience issues with their backs and posture when eating. This is often due to the height of their food and water dishes. When these bowls are too low, dogs may have to stoop or strain their necks downward to eat, which can put stress on their backs and contribute to poor posture over time. On the other hand, if the bowls are too high, dogs may have to stretch upward to reach their food, which can also strain their backs and necks. Having the right height of feeding bowl is therefore very important.

 

The inspiration for this design came from one of the creator’s dogs, Benji. He was diagnosed with pug myelopathy about 4-5 years ago and at the age of 7 found himself in a lot of pain, couldn’t really use his back legs and would cry during feeding times as he would be bending down putting pressure on his joints and spine. It was only after experimenting with a plate on a flat surface that Callum and Declan found the correct feeding position which has now been replicated in The EasyEat feeder.

“The EasyEat feeder has an open entry design, with very little depth which is the catalyst to unlocking the health benefits of the product. There is nothing else like it on the market in terms of the technical measurements and design. We have a design patent across the UK, EU and a patent in the USA” says Callum

“Incorporated in our design are a number of features such as: built in handles for easy manoeuvrability, over-moulded TPE feet to help stability and protect floors, stacking feature for easy storage, removable inserts to help with a slow feeder option and our ergonomic design which helps cleaning and keeping everything hygienic.  All of this together helps make us truly unique.”

The EasyEat feeder is available in a range of colours, original beige and five pastel colours.

RRP: £39.99-£44.99 depending on finish. Slow feeder extra insert £19.99

Commenting on their success, Callum said,

“ We are super excited to see our product launch online with Pets at Home. A lot of hard work has gone into developing EasyEat over the past 2 years and it feels like we are just getting started in the market but there is more exciting news to come on our product range. We are also delighted to be recognised by PetQuip.”

EasyEat will be exhibiting at PATS Telford in September.

For further information please visit:

www.easyeatofficial.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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