28th - 30th September 2025  |  NEC, Birmingham
04 Sep 2024

Excitement builds as PATS 2024 gets set for epic show

Excitement builds as PATS 2024 gets set for epic show
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Record numbers of exhibitors…the biggest ever showcase of new products…scores of show offers and competitions. It all adds up to PATS 2024 – the most exciting event in the pet industry for years.

Final preparations for the Pet & Aquatics Trade Show are being made as the eagerly awaited three-day exhibition gets set to open its doors at Telford International Centre in a month’s time on Sunday, 29th September.

The excitement has been building for months with more than 340 exhibitors planning their new launches around PATS 2024.

Now the wait is almost over for both exhibitors and visitors…and the show will soon begin.

“There is a tremendous buzz surrounding the show,” said show director Gordon Thomas. “So much is happening at PATS over all three days of the exhibition, it really is a must-visit event for retailers and buyers. You won’t be disappointed.”

With so many exciting plans it could easily be a record-breaking year for attendance numbers as well.

PATS will be hosted in four halls for the first time and will see the launch of the much-anticipated Aquatics Zone in Hall 1A, where leading aquatics and watergardening companies will be exhibiting their products and services.

In addition, the New Starter Zone, supported by PetQuip with media partner PPM, will be larger than ever, as more start-up companies take advantage of the dedicated area in Hall 3 to launch their ranges.

The majority of visitors will make the New Product Showcase, their first ‘port of call’ as this  will have a huge presence at PATS 2024. All entries in the Showcase will be judged by a panel of independent retail experts for the New Product Awards on the first morning of the show with the winners receiving their certificates later that day.

As well as seeing an unrivalled array of new pet products and speaking to major suppliers and manufacturers, visitors will also be able to attend demonstrations from some of the country’s top dog groomers.

Leading trade association PetQuip, which has been working with PATS to attract international pet retail chains and distributors to the Autumn showpiece, will be staging its prestigious PetQuip Awards after the second day of the exhibition. Reflecting the dynamism of the UK petcare sector, the annual awards recognise and reward the energy, achievement and innovation realised within the pet trade over the past year.

All visitors to PATS will receive a free catalogue, a complimentary tea/coffee voucher, and free parking for up to 1,300 cars. You can register online for free entry at the PATS website www.patshow.co.uk.

A full and up-to-date list of exhibitors is available on the website together with information on how to reach the venue and regularly updated show news.

Opening times

Sunday, 29th September 2024: 9.30am-5pm



Monday, 30th September 2024: 9.30am-5pm

Tuesday, 1st October 2024: 9.30am-4pm

Ends    

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

 

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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