29th September to 1st October 2024  |  Telford International Centre
12 Apr 2024

Furr Boost Featured on Dragons Den

Furr Boost Stand: M23
Furr Boost Featured on Dragons Den

Furr Boost was the inspiration of Louise who, for over 20 years was a technical manager to the food industry. Louise’s Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. Using her technical food background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water particularly in the summer months. This led to the creation of the Furr Boost range of smoothie drinks.

During the episode, Louise explained that the drinks were unique on the market and that each of the recipes contained a real meat, fruit and vegetable, along with added oils and vitamins to support the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity. The drinks can be served straight from the carton, can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration. Louise demonstrated to the Dragons the most popular way to serve the drink by creating an Ultimutt Furr Boost Puppaccino during the filming. 

The drinks are available in 6 tasty varieties including a plant-based recipe and last year they brought out a limited edition for Christmas. Dogs simply love them!

Furr Boost won Best New Product at the PetQuip and Pet Industry Federation (PIF) Awards in 2022 and made the regional finals of the Start-up Awards last year. Their products are available to buy online and in pet shops across the UK including Pets at Home and Jollyes and they recently went on sale in B&M stores across the UK. Last year they reached the final ten businesses in the new PIF Innovation Award.

The couple were seeking investment to expand their business into further major retail outlets including supermarkets, grocery stores and independent pet shops, to export to more countries and to launch a range for cats. 

Commenting on their time in the Dragon’s Den Louise said.

“It was pretty nerve-wracking having to present our business to the Dragons and they certainly put us through our paces, but we were delighted with the outcome.” 

Watch Furr Boost in the Den on BBC iPlayer.

For further information please visit www.furrboost.com

Press contact

Angela Baker PR e-mail:angelabakerpr@hotmail.com

Louise Toal

Tel: 01746 785 410 email: louise@furrboost.com www.furrboost.com


We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

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