29th September to 1st October 2024  |  Telford International Centre
23 Apr 2024

Growth of Karnlea Range

Karnlea Stand: P29
Growth of Karnlea Range
Some of the new Karnlea products

Whole Goat Milk Powder is the most recent addition - joining Pumpkin and Slippery Elm and Marshmallow Root powders as part of the new Karnlea Complimentary range. These can be added to any Karnlea Bone Broth variety, primary food, or administered separately to address specific health issues in dogs and cats.

Goat’s milk – a powerhouse of protein, healthy fats and minerals – is considered ideal for pets as it has smaller fat globules than cow’s milk, making it easier for them to digest. It provides a nutritional boost, can help settle stomachs and provide extra hydration. Pets love it as it slightly sweeter taste.

This can be used separately to, or alongside Slippery Elm and Marshmallow Root Powder (used to heal and soothe the gut and offers prebiotic benefits), and Pumpkin Powder, which is a great prebiotic fibre, rich in vitamins C, A, B2, E, and iron, manganese and beta carotenes. Pumpkin helps treat diarrhoea, regulate digestion and anal gland health.

Pumpkin Powder comes in tubs of 100g and 200g (trade only), Slippery Elm and Marshmallow Root, 100g and Whole Goat Milk Powder, 200g.

The supplement range has a recommended retail price starting at £12.99.

A fourth flavour has also been added to the Karnlea’s Bone Broth range. Fish Bone Broth is slow-cooked and made from sustainably caught white fish (cod and haddock) which is free from hormones, antibiotics and additives. As with all of Karnlea’s bone broths, it is made with naturally filtered water and a little apple cider vinegar, used to leach the goodness from the bones and which cooks off in the production.

Fish Bone Broth is beneficial for good digestion and immune system. It is ideal for pets with leaky gut syndrome, colitis and irritable bowel syndrome as gelatine and collagen can help heal the gut and reduce inflammation.

Fish is an ideal protein which is gentle on the stomach. It can also be used to support healthy joints, skin/coat and liver health. It is a great source of collagen, contains natural glucosamine, chondroitin and the amino acid, glycine. Karnlea’s liquid broth is carton packed from fresh and can be stored in a cupboard until opened. Containing 500ml, Fish Bone Broth sells at an RRP of £10.99.

Everything in the range is suitable for dogs and cats of all ages and sizes, and every feeding type. It adds value to all  and is a great way to build a healthy bowl.

Said Karnlea founder Lara McCullough: “We felt that fish was a welcome addition to our Bone Broth range. Marine collagen is different from that extracted from meat bones. It has smaller particles and can be absorbed quicker. It is a light protein with hypoallergenic qualities, so suitable for dogs and cats with skin and coat issues, and delicate digestive systems.

“Alongside this, we have introduced the Karnlea Complimentary range because we appreciate that many pet owners are trying to address specific health issues that may be age or breed specific. These supplements can be used independently, mixed with our bone broth or added to main meals. Rather than introduce endless variants of bone broth with added supplements, we want to give customers the chance to make an active choice to use the most appropriate ingredient at any given time or for a specific pet.”

For more information visit: www.karnlea.com/trade


We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

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