05 Aug 2022

Innocent Hound’s air-dried food now in 1.5kg packs

The Innocent Hound Stand: G78
Innocent Hound’s air-dried food now in 1.5kg packs
British Lamb Casserole, Wild Salmon Fishcakes and British Beef Stew Air-dried Food

The Innocent Hound has launched its award-winning air-dried dog food in smaller, 1.5kg packs.

The Innocent Hound has launched its award-winning air-dried dog food in smaller, 1.5kg packs.

Founder, Chloe Heaton commented: “The air-dried food category has seen a significant growth as its convenience and raw food similarities become more widely understood.  The 1.5kg pack size caters better for small and toy breeds, and also works well for those looking for a short-term raw food substitute whilst they’re away from home with their dogs.”

The new pack size is initially available in 3 flavours, British Lamb Casserole, Wild Salmon Fishcakes and British Beef Stew. The recipes are grain free, single protein and made with freshly prepared, raw British meat or MSC fish.

The Innocent Hound’s air-dried food is handcrafted in Yorkshire using a bespoke air-drying system.  The raw ingredients are not exposed to heat above 40°C and so the nutrients and vitamins are maintained. The result is a semi-moist, great tasting feast that offers the benefits of feeding a raw diet, with the convenience of a kibble.

The food is suitable for both adult dogs and puppies from eight weeks.  The packaging is 100% recyclable and includes a resealable pouch which keeps meals fresh for up to eight weeks once opened.  The 1.5kg pack has an RRP of £23.  The new pack size will be showcased at PATS, visit stand G78 for a sample. 

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