29th September to 1st October 2024  |  Telford International Centre
23 May 2024

Johnson’s launches first-ever National Pet Shop Day

Johnson’s launches first-ever National Pet Shop Day
National Pet Shop Day

PATS 2024 exhibitor Johnson’s Veterinary Products has launched the first-ever National Pet Shop Day – an event to mark the ongoing contribution of pet shops within the local community and to celebrate their services, knowledge, and experience.

National Pet Shop Day will take place on Saturday, 13th July 2024 when pet stores across the UK will be encouraged to throw open their doors and invite pet owners to come in and discover more about the services and products they offer.

When Johnson’s surveyed pet owners as part of its 2023 report into UK purchasing habits, it discovered that over half of respondents (57%) would prefer to speak to the vet in order to remedy a pet’s flea issue, despite the majority stating they find their pet shops and pet shops to be ‘knowledgeable’ and with an opinion that could be trusted.

Pet shops are often, in fact, the local health and wellbeing hubs of the pet world, and can provide practical advice and solutions for commonly occurring minor ailments (such as fleas, ticks, worms or general healthcare issues) – providing animal lovers with the confidence to know they are handling their pet’s conditions effectively and efficiently.

With National Pet Shop Day, Johnson’s wants to encourage the public to rediscover their local pet shop, and mark the ongoing, positive contribution pet shops and stores make to society. And in doing so, together we will look to stimulate new customer trial, increase footfall, and encourage repeat purchase.

A spokesperson for the company said: “For over 100 years Johnson’s has been working hard to support the pet trade, recognising the importance that pet shops and pet stores have within their communities.

“Pet owners have been relying on the dedicated, one-to-one support provided by their local pet shop for generations, and we feel that this commitment to improving the wellbeing of the nation’s pets (and their owners) is something worth celebrating.”

Johnson’s will be undertaking extensive media outreach in the run-up to National Pet Shop Day to promote the benefits of visiting a pet shop for common minor pet ailments, so there will already be noise generated that pet shops can capitalise on.

Johnson’s has also launched a dedicated website www.nationalpetshopday.com, crammed with promotional ideas, downloadable content, branded goodies, and practical advice to help retailers celebrate the day to its fullest.

On the website, retailers will soon be able to find:

  • A PR & Social Media Toolkit that will include helpful articles and templates that will offer guidance on how pet shops can maximise presence and encourage engagement in the run-up to and during the day itself.
  • An interactive Map highlighting all the pet shops that are planning National Pet Shop Day activities, which Johnson’s will then cross promote in its own communications. All pet shops will need to do is share their events on social media using the hashtags #NationalPetShopDay and #PetShopDayUK, or email us the details.
  • Downloadable infographics, photographs, logos, and activity sheets
  • Promotional items order section. We plan, as standard, to supply a basic promo package to all retailers who register their intention to participate on the website, but additional items will also be available for purchase via the website. The basic promo bundle will include: Two sizes of promotional poster; branded recyclable carrier bags; promo stickers; flyers and balloons.

Johnson’s Veterinary Products will be exhibiting at PATS 2024 at Telford International Centre from Sunday, 29th September to Tuesday, 1st October 2024.


We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

“We have timed our launch to coincide with PATS 2024. We are very excited to be finally launching our products after the hard work we have put in behind the scenes to design such a high quality, practical and eco-friendly dog bed. We look forward to welcoming retailers to our stand to be able to see DogDoov”.

Joe Denham
Director |  DogDoov

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