Leveraging the ongoing trend of humanising pets, with pet parents prioritising the safety, wellbeing and happiness of their beloved companions, this new partnership sees independent pet retailers and pet parents in the UK gain access to 3TBrands’ premium dog toys and beds. With its 90-year heritage of manufacturing baby products to the highest safety standards, the introduction of 3TBrands’ best-selling Tall Tails and Original Territory pet brands will create a compelling safety and durability-focused proposition for the UK market.  

The new partnership will see Kennelpak introduce Tall Tails and Original Territory safety focused, pet products including balls, plush and occupier toys, as well as a range of beds. Delivering “A Toy for Every Tail™” and “Bedding for all Dreamers™”, the new product lineup includes the award-winning Tall Tails’ ‘Gold Standard’ Yeti Plush Dog Toy, comforting Cuddle bed, Animated and Sport Dog collections and Original Territory’s squeak, fetch, tug and award-winning 2-in-1 toys.

The addition of these safety-focused brands to its carefully curated portfolio of owned and global brands confirms Kennelpak’s position as the go-to distributor and wholesaler in the UK for quality pet products that support dogs and owners on their pet parenting journey.  

Family-owned 3TBrands’ extensive experience in manufacturing baby products to stringent safety standards, including nursery bedding, plush toys and accessories, is extended to pet families. The company goes above and beyond industry standards using its own testing protocol based on child product safety requirements including the ATSM F963, similar to the British Toy Safety Standard BS EN 71, as a foundation to guide its pet product development and testing protocols.  

3TBrands ensures the durability of its products through its choice of materials and designs as well as its manufacturing techniques using, for example, a layer of double-reinforced mesh on the inside of all plush toys and natural rubber rather than synthetic for its crosslink molecular structure that is harder to penetrate.

All of 3TBrands’ products are then rigorously tested at globally accredited independent laboratories, and last, but not least, the products are put through their paces with a vast network of dog testers, from small and giant, to gentle, powerful and enthusiastic dogs to rubber stamp durability.

Commenting on the announcement, Kennelpak Chief Executive Officer, Claire Bayliss, said: “Celebrating 50 years of pet sector expertise, our continued success in selling distributor partner products makes us a natural choice for global brands looking to sell into the UK market.  We are thrilled to announce our collaboration with 3TBrands to bring these exciting and innovative dog toys and accessories ranges to pet parents this side of the Atlantic. 3TBrands’ heritage in baby and child accessories manufacturing, now applied to pet care, offers a distinctive and compelling proposition for UK pet retailers.”

Joel Kaplan, President & CEO, 3TBrands said: “We are delighted to partner with Kennelpak to bring our brands, Tall Tails and Original Territory, to independent retailers and pet parents across the UK. Kennelpak has an excellent reputation within the UK pet industry and the addition of our extensive range of pet beds, toys and accessories enhances their offering to retailers looking to enhance the lives of pets and their owners through innovative products and exceptional customer service. We look forward to bringing our products with their outstanding emphasis on safety and durability, to local businesses and pet parents across the UK."

This latest announcement follows hot on the heels of Kennelpak’s agreement with Primal Pet Group to distribute leading US brands, Himalayan Pet Supply and Yellow Yak to drive further growth in the UK natural occupier dog chew category and enables its further expansion into the dog toy and accessory market.