28th - 30th September 2025  |  NEC, Birmingham
27 Feb 2025

Leading suppliers book stand space in the Aquatics Zone at PATS 2025

Leading suppliers book stand space in the Aquatics Zone at PATS 2025
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Aquatics Zone at PATS

The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, will again be one of the star attractions at PATS 2025 following a successful launch at last year’s show.

Leading UK and international suppliers have already booked stand space in the Aquatics Zone at this year’s exhibition, which takes place over three days at its new home – Hall 1 at the NEC Birmingham – from Sunday, 28th September to Tuesday, 30th September 2025.

The Zone will showcase all the latest launches from big-name manufacturers including ALF, Aquadip, Aquafleur/Colombo/Superfish, Aquatlantis, Bermuda/Certikin, Cloverleaf, Norwood Aquarium, NT Labs, okpet.co.uk - Fish Systems, Peregrine Livefoods and Zoo Med Laboratories.

ALF exhibited in the inaugural Aquatics Zone at PATS 2024 and following its success the company quickly booked its stand for this year’s exhibition. Sales director Ian Blinco said: “With PATS moving to the NEC, the event will be bigger and better than ever. We will have many of our suppliers joining us for the duration, and we are excited to meet our customers, old and new.”

Zoo Med Laboratories is another returning exhibitor to the Zone and is also looking forward to three days of intense activity. Cyril Geoffray, national sales manager for UK & Ireland, commented: “Zoo Med Laboratories Inc. has seen tremendous uplift in new customers at every PATS show we’ve attended. The new NEC configuration makes it possible to continue attracting yet more customers, and with this in mind, we have booked our largest stand to date. This will enable us to showcase even more new products.”

Cloverleaf won an Aquatics Zone New Product Award in the Outdoor category at PATS 2024 and agreed the achievement had been a real benefit. “We received great feedback at our professional stand last year and picked up exciting new aquatic business too. We look forward to sharing our new products for 2025,” said the company’s Jo Skingle.

Norwood Aquarium will be appearing in the Zone for the first time and can’t wait to take advantage of exhibiting at the leading Pet and Aquatics Trade Show. Sales manager Sam Street said: “We have launched over 500 new products so far this year and PATS will be the perfect place to showcase these new ranges with existing and new customers alike. This show will allow stores to get their hands on the products.”

The Zone will again have its own dedicated New Product Showcase and Awards, which will be judged by industry experts and retailers under the following three categories:

  • Indoor
  • Outdoor
  • Reptile

“The response to the Aquatics Zone at PATS 2024 was really positive, being welcomed by the aquatics, watergardening and reptile sector,” said PATS event director Gordon Thomas. “We’re confident that this year’s Zone will be even better and create a real buzz at the show.”

Companies wishing to book stands in the Aquatics Zone and PATS in general should call the PATS office on +44 (0)1892 862848 or visit the website www.patshow.co.uk and click on ‘stand enquiry’.

Retailers and buyers can register their interest in attending PATS 2025 by visiting www.patshow.co.uk, which has all the up-to-date information about the show.

Ends

Photographs of PATS 2024 are available to download at

https://stewartwrittle.dphoto.com/album/7zqxjg

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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