28th - 30th September 2025  |  NEC, Birmingham
06 Jun 2024

Leading suppliers book stand space in the new Aquatics Zone at PATS 2024

Leading suppliers book stand space in the new Aquatics Zone at PATS 2024
Aquatics Zone

Leading UK and international suppliers have booked stand space in the new and exciting Aquatics Zone at PATS 2024, which takes place over three days at Telford International Centre from Sunday, 29th September to Tuesday, 1st October 2024.

The Aquatics Zone will be a dedicated area for aquatics and watergardening exhibitors and will showcase all the latest launches from big-name manufacturers.

Companies who have reserved stand space in the Zone include ALF, Aqua One, Aquadip, Aquafleur, Ciano Aquarium, Clearsill Aquariums, Cloverleaf, Colombo, Eheim, eSHa Labs, Exo Terra/Fluval, J&K Aquatics, Neil Hardy Aquatica, NT Labs, OASE/BiOrb, okpet.co.uk – Fish Systems, Peregrine Livefoods, Pettex, PondXpert, SuperFish, Tropical and Zoo Med Laboratories.

The Aquatics Zone will be located in Hall 1A next to the show entrance at Telford International Centre and will feature its own dedicated New Product Showcase and refreshment area.

Ben Windeatt, Sales & Marketing Director of J&K Aquatics, welcomed the opportunity for aquatics and watergardening companies to exhibit at PATS 2024.

“J&K Aquatics will be attending PATS for the first time, following the introduction of the Aquatics Zone,” said Ben. “We hope that a combined pet and aquatics exhibition will provide an opportunity to engage with a broader array of buyers, including some of the predominately companion animal pet focused retailers that may have a smaller aquatic department but wouldn’t normally visit an aquatics-only show. All the team are looking forward to the opportunity to meet with customers, old and new, to present all the new products concepts we are developing.”

The Aquatics Zone will have a true international feel with many overseas exhibitors choosing to unveil their new launches to UK buyers at the show.

Xavier Beguin, European Sales Manager of German company Eheim, explained his decision to attend: “We at Eheim are excited to exhibit at a UK national show. Having an extended three-day event provides ample time to spend with our retail partners to demonstrate our latest innovations and share our plans for the coming years.”

Cyril Dietrich, Commercial Director of Portuguese-supplier Ciano Aquarium, commented: “Ciano has been working hard with our distribution partners to build our brand in the UK for the last few years. Exhibiting at PATS will give us the opportunity to interact with many of our existing retailers as well as meet new potential customers and show off our products and new concepts.”

Aquadip, which has been supplying UK retailers for over 25 years, was one of the first companies to book stand space in the Aquatics Zone and Commercial Director Joey Abrahams expressed excitement at the prospect of attending.

He said: “As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS has introduced a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.”

The organisers of PATS 2024 will be working hard over the summer to make sure that the Aquatics Zone will be a huge success for both suppliers and buyers. Research of visitors to PATS Telford in 2023 revealed that 615 retailers had an interest in aquatic products, and that was without any of the major content planned for this year’s event.

“The launch of the Aquatics Zone is really exciting, having been welcomed by the aquatics and watergardening sector,” said PATS director Gordon Thomas. “We’re confident that this new feature will create a real buzz at the show.”

Retailers and buyers can register for free entry to PATS 2024 by visiting www.patshow.co.uk, which has all the up-to-date information about the show.

Ends

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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