28th - 30th September 2025  |  NEC, Birmingham
19 Dec 2023

Major pet brands book stands at PATS 2024

Major pet brands book stands at PATS 2024
PATS

Bookings for PATS 2024, which takes place at Telford International Centre from Sunday 29th September to Tuesday 1st October 2024, are gathering pace as the pet industry looks forward to the new three-day format.

Some of the UK’s major pet companies and brands have already secured their stand space, including Ancol Pet Products, Cranswick Pet Products (Alpha & Vitalin), Danish Design, Eden Pet Foods, Fold Hill Foods, Forthglade, IPN, Kennelpak, Natures Menu and Nature’s Variety, Nova Dog Chews, Paleo Ridge, Pedigree Wholesale, Rogz, Trixie, We.pet, and Westland (Bucktons and Peckish), among others.

“The response to PATS 2024 becoming an all-encompassing three-day exhibition has been fantastic,” said organiser Gordon Thomas. “With still over eight months to go before the show, major companies are already booking their spaces, with many of them taking larger stands.

“We have the capacity to accommodate more than 300 exhibitors, making it the biggest-ever PATS we’ve staged.”

Danish Design was one of the first companies to book its stand at PATS 2024, and director of operations and sales Rob Newsome said: “We think the extra day will be a great addition as it will allow us to spend more time with buyers. Some of our customers have previously told us they have run out of time at the show and haven’t managed to see everyone, so having three days will really help in this respect.”

Ancol Pet Products was another company to book a stand early, and director Simon Lane said: “We are very pleased that we’ll get an extra day to exhibit – in our opinion extra show time is a huge benefit to everyone.”

It’s a similar story for Cranswick Pet Products with head of marketing Jerry Lowe stating the exhibition is the perfect place to showcase its popular brands Vitalin and Alpha brands. “Having an extra day next year is exciting and creates an opportunity to see everyone for longer.”

After a very successful PATS in September, Rogz was quick to book for 2024. Sallie-Ann Reed, managing director for UK and Ireland, commented: “I’m 100% behind the move to a three-day show.”

Swedish company Voff sees PATS as an “excellent” opportunity for its brands Nova Dog Chews, Nutriment and Aniforte to showcase products and services to existing and new customers. UK managing directors Antoon Murphy and Lloyd Murdoch said: “This is a great opportunity for all businesses and attendees. We are looking forward to the extended event, providing more time to meet with existing and new customers, and to strengthen lasting relationships in the industry. As the event is bigger and better we hope to see as many of our customers there as possible.”

Retailers and buyers can register their interest in visiting PATS 2024 by going to the exhibition website www.patshow.co.uk, which has all the up-to-date information about the show.

Alison Pettitt, who jointly owns four Pettitt & Boo stores in Norfolk with husband Adrian, has already logged the dates of PATS 2024 in her New Year diary. “We certainly don’t want to miss it,” she said. “It’s fantastic to see the growth of PATS. The additional day provides a greater window to really get into more productive and beneficial conversations with exhibitors, rather than having to rush. The extra day is very welcome so we can get the most out of this excellent event.”

Ends    

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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