About Optimizon  

Optimizon is a leading e-commerce consultancy firm headquartered in London, UK, with a prestigious brand portfolio including the likes of Dettol, Polaroid, Mars Petcare, Ferrero, Nintendo and Ty-Phoo. Leveraging unique data-led insights and proprietary tech, Optimizon optimises explosive sales growth for consumer brands by providing tailored solutions based on detailed analysis of the most profitable consumers, wherever they shop online. With a commitment to maximising ROI, Optimizon empowers brands to succeed across a diverse array of marketplaces, including Amazon, Walmart, TikTok, eBay, Bol.com and more. For more information visit www.optimizon.co.uk

About B&Q 

B&Q is the UK’s leading home improvement and garden living retailer, offering great prices on a wide range of products at over 300 stores throughout the UK and Ireland, and at diy.com for home delivery or click and collect.

B&Q launched the UK’s first home improvement marketplace in March 2022, adding additional choice for consumers, and now offers over 1.2 million products at diy.com. The marketplace offers a unique, integrated experience with in-store returns for many products and click and collect options are being explored.    

For trade professionals, B&Q TradePoint offers exclusive membership to those in trades such as electricians, plasterers, fitters, plumbers, roofers, decorators, joiners, tilers, builders, landscapers and facilities and maintenance professionals. TradePoint members have exclusive access to dedicated TradePoint counters at 209 B&Q stores as well as to Tradepoint.co.uk.

Their team of more than 26,000 colleagues of all ages are respected nationwide for providing great home improvement help to customers. They’re the beating heart of B&Q and their iconic orange aprons are worn with pride.       

Every year, more than 20 million people improve their homes and make life better with B&Q, and every year the company achieves ever-higher standards for sustainable operations and sourcing, and supports our local communities, including funding B&Q Foundation grants and Shelter’s DIY Skills Advisors. For more information on our community initiatives visit https://www.diy.com/corporate/community

B&Q is part of Kingfisher plc, the international home improvement company, operating 1,400 stores in 8 countries across Europe.