28th - 30th September 2025  |  NEC, Birmingham
14 Dec 2023

New three-day PATS gets thumbs up from award-winning pet retailers

New three-day PATS gets thumbs up from award-winning pet retailers
PATS

Award-winning pet retailers have welcomed news that PATS 2024 will be a THREE-DAY exhibition, allowing them more time to see new products from a greater number of companies.

PATS 2024 will be staged at Telford International Centre from Sunday 29th September to Tuesday 1st October 2024, and will have the capacity to accommodate more than 400 exhibitors, compared to this year’s record number of 256.

Regular PATS visitor Discount Feeds collected the PetQuip Retailer of the Year Award 2023 during the Telford show in October. Owner of the Wetherby-based pet store Jo Sutton said: “Having attended the show for the past seven years we find it invaluable for keeping up to date with the industry. Seeing a huge growth in the number of exhibitors present during that time, I think it’s a great step to extend the show over three days. We will definitely stay over and enjoy the multiple days in 2024.”

Another award-winning pet store – The Pet Stop, Market Deeping, Lincs – is looking forward to the new PATS format. Owner Paula Machin, who collected the Independent Retailer of the Year accolade at the recent PIF Awards, said: “We go to PATS every year and it’s always difficult to cover the whole event in one day. Extending the exhibition by an extra day, especially if there are more exhibitors to see, is a big advantage as far as we are concerned, and we’ll definitely be staying overnight. We love going to see all the new products – it keeps us ahead of the game by constantly changing our stock. PATS is also a great place to discover new suppliers.”

Sammie Hunt, owner of multi award-winning store Redpaw Pet Supplies, added: “I think the changes to PATS are exciting, especially for us as we travel up from Devon. We intend to stay for the extra day as it will give us more time and opportunities to spend with regular and new suppliers. PATS is the only time we get to talk ‘face to face’ and this extra time will be so valuable. Also not having to hurry around, to get to talk to the many new potential suppliers, is great for retailers. All the changes are positive and I’m looking forward to it already.”

Retail group Just for Pets won the title of PetQuip Retailer of the Year in 2021 and followed up that success by being crowned Retail Chain of the Year at the PIF Awards in 2022. Head of buying Leanne Blunn looked forward to PATS 2024, commenting: “It’s the go-to event for independent pet retailers. Having the show over three days will give retailers more time to stop and connect with suppliers.”

PATS organisers will be working closely with PetQuip to encourage an increasing number of international buyers to next year’s show. Trade Federation Manager Susan Fairley said: “The new three-day timeline will add value for both UK and international buyers. The last day of the Telford show this year was notably busy right up until the end, so it’s clear that the current visitors will welcome more time to complete their visit. For international buyers, the extended show days will make their trip more beneficial.”

Barcelona-based Rob James, of Petwork Marketing, sources UK-manufactured products for a network of 50 stores across Spain and has attended PATS in the past with partner and pet shop owner Mireia Sabate De Vale. He said: “I will certainly attend PATS for a minimum of two days and probably all three. A well organised trade fair is vital for our company. It gives us the opportunity to not only conduct a great deal of business, but it also facilitates the introduction to many new products that we would otherwise struggle to find the time to see. I am delighted the show has grown into a three-day annual event and that even more manufacturers and distributors will be able to exhibit. It will prove to be a good use of our time and resources.”

The new three-day show will retain all its popular features:

  • New Product Showcase and Awards
  • New Starter Zone
  • Grooming Workshop
  • Deals and Discounts

There will be free entry for visitors, a free show catalogue, free parking for up to 1,300 cars and a complimentary tea/coffee voucher.

For all the latest information visit www.patshow.com

Ends    

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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