28th - 30th September 2025  |  NEC, Birmingham
15 Aug 2024

Nilaqua Pets - Revolutionising pet hygiene with eight specially formulated products

Nilaqua Pets Stand: G90
Nilaqua Pets - Revolutionising pet hygiene with eight specially formulated products

Nilaqua, a leading waterless washing brand, has launched an extended range of innovative pet-washing products.

Designed to remove the hassle of washing pets while being kind to the environment, these groundbreaking products simplify pet hygiene for owners while ensuring the utmost care for pets' skin and fur.

Nilaqua was the first company in the UK to introduce waterless pet shampoos, which were endorsed by vets who recognised the product's potential and effectiveness. Since then, Nilaqua has been at the forefront of waterless washing innovation.

Produced at the firm's manufacturing base in Swansea, each product is formulated with a blend of natural, biodegradable and safe ingredients, ensuring a gentle yet effective pet cleaning experience.

"With the rise in demand for no-rinse pet shampoos, we've invested significantly in updating our product range to address a wide range of hygiene needs whilst also addressing environmental issues," said Jess Efford, co-founder of Nilaqua.

"Unlike typical sprays or foams, our deep cleansing liquid penetrates past mud to the skin, lifting dirt up, out of the fur and into the solution which is then easily removed with a towel."

The new Nilaqua eco pet range includes:

  1. Puppy Shampoo: Gentle and enriched with vitamin E, perfect for young and sensitive skin.
     

  2. Poo Shampoo: Specially formulated with a blend of fragrances to neutralise the unpleasant odour of fox poo.
     

  3. Muddy Paw Shampoo: Features a foaming burst action that effectively lifts mud from fur.
     

  4. Beach Day Shampoo: Designed to remove sand, with extra conditioners to counteract the effects of sea salt.
     

  5. Critter Shampoo: Contains essential oils that naturally repel ticks and fleas and is pesticide-free.
     

  6. Older Dog Shampoo: This gentle formula is ideal for dogs with urinary incontinence or other issues that make frequent bathing difficult.

  7. Colognes and detangle sprays: Designed to leave your pet’s coat smelling fresh and feeling silky smooth, while effortlessly removing knots and tangles.

Jess Efford explained:

"Our products are all made ethically in the UK and are carefully crafted with water-based, biodegradable ingredients that are vegan-friendly and gentle on pets. The shampoos are designed to tackle common pet problems without water, making them convenient and efficient.

“At Nilaqua, we are dedicated to leading the way in eco-friendly pet care, and sustainability is at the core of our operations. Our manufacturing facility is powered by solar panels, ensuring that our production processes rely on 100% renewable energy. All our products are packaged in 100% recycled bottles, and we are committed to reducing our carbon footprint and waste wherever possible.

“Pet owners can help conserve limited water resources by using our waterless products, contributing to a healthier planet.”

Tammie Fox, CEO of disabled pet charity Pumpkin and Friends, has praised the product range:

"We love all the products by Nilaqua Pets. They are particularly useful when you have a disabled pet, especially an incontinent one. The towel-off shampoo is so helpful when cleaning and caring for incontinent bottoms. No water or baths are needed, which is extremely convenient. The products smell fabulous, too, which is a bonus."

Greyhound Rescue Wales is a long-term partner of Nilaqua and uses the brand's pet shampoo to clean stressed dogs when they arrive at its shelter. Alain Thomas, founder of the charity, said:

"When greyhounds come into our kennels, a wash or a shower is always a nice thing to do for them, but they can be frightened. You can apply Nilaqua Pets by giving the dog a gentle massage. It removes the mud, dirt, and odours, leaving the coat clean and dry. The pets are happier with a Nilaqua waterless wash, and it can be done in sections if it gets too much for the dog. On a personal note, we take our dog on holidays to Europe, and Nilaqua Pets' Natural Repellent shampoo is a godsend for avoiding nasty critter bites!"

The new range is stocked in Jollyes and will be sold online (INSERT LINK WHEN LIVE). Nilaqua will also feature the range at the GLEE garden retail exhibition at Birmingham NEC from 10 to 12 September. The range will also be displayed at the Pet and Aquatics Trade Show (PATS) in Telford from 29 September to 1 October 2024.

Jess Efford concluded:

"Our new range is ideal for cleaning your dog quickly after a muddy walk or freshening up your pet after a roll in fox poo, all without the hassle of a full bath. Our new range is perfect for busy pet owners who want effective and gentle cleaning solutions that are also eco-friendly.

“We've tailored each product to solve specific problems, making pet care simpler and more enjoyable. With our waterless shampoos, caring for your pet's hygiene has never been easier."

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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