28th - 30th September 2025 | NEC, Birmingham

News

20 Jun 2024

Nova Dog Chews Introduce Bone Broth and Sauce

Nova Dog Chews Stand: H50

Nova Dog Chews Introduce Bone Broth and Sauce — Nova Dog Chews Bone Broths and Sauces, available in four delicious flavours to enhance your dog’s meals and keep them healthy.

Nova Dog Chews is a leading provider of high-quality dog chews and treats. Committed to the well-being of pets, they offer a wide range of delicious and nutritious products that pets love. Their dedication to excellence has led to remarkable growth and an ever-expanding product range, making them a trusted choice for pet owners worldwide.

They have recently launched two new products: Bone Broth and Sauce. These products are 100% natural and a great way to boost your pet’s hydration and enrichment. The products are rich in collagen, chondroitin and glucosamine, which aid to lubricate and reduce inflammation in joints, promote glossy fur, soft skin and strong nails.

The Sauce comes in 4 flavours: Duck, Lamb, Chicken and Beef. Each of them comes in a 100ml pouch and have between 17 - 25 calories per 100ml depending on the flavour. They are high in collagen with the content being 11600mg to 2110mg per 100ml. Sauces are great to use as a topper to spoil or increase your pet’s appetite, they are great to add to homemade treats and lick mats, making them the perfect healthy snack. The RRP for the Sauce is £2.50.

The Bone Broth also comes in 4 flavours: Moose, Duck, Chicken and Beef. Each comes in a 230ml pouch and has between 9 - 12 calories per 100ml depending on the flavour. It is cooked for at least 12 hours to separate the useful parts of the bone (collagen) and enabling the removal of fat, making the broth low in calories with zero fat. Bone Broth is great to increase your pet’s fluid levels especially on hot days. You can pour the Broth into dry, wet or raw food. You can also freeze the Broth to create cooling treats for your pets. The RRP for the Bone Broth is £3.60 for Chicken and Beef, and £3.99 for Moose and Duck.

“We are very excited to launch our new Bone Broths and Sauces in time for the summer,” says Antoon Murphy, Joint Managing Director. “The products offer significant health benefits and come in 4 tasty flavours. Ideal for fussy eaters or dogs who don’t drink enough water.”

For more information, visit www.novadogchews.com or contact: info@novadogchews.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam

Sales & Marketing Director | HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest

Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams

Joint Managing Director | Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray

UK & Ireland national Sales Manager | Zoo Med

We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years

Mark Warren

Partner | West Dorset Aquatics

We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!

Toni Thornton

Managing Director | Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt

Sales & Marketing | J&K Aquatics

I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry

Greg Van Praagh

Head of UK | RPFC Group

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