28th - 30th September 2025  |  NEC, Birmingham
01 May 2024

PATS 2024 welcomes its 260th exhibitor– JR Pet Products

PATS 2024 welcomes its 260th exhibitor– JR Pet Products
JR Pet Products

The new three-day PATS 2024 continues to exceed all expectations as a record number of companies and brands book stand space for the show, which takes place at Telford International Centre from Sunday, 29th September to Tuesday 1st October 2024.

With still five months to go before the doors open, over 260 exhibitors have already been confirmed, with the final figure expected to reach well over 300.  Exhibitors include Alpha/Vitalin, Catit, Bionic & Zeus, Copdock Mill, Hills Pet Nutrition, Kong, LickiMat, Orijen, Acana, Pedigree Wholesale, Scruffs and Trixie, amongst many, many more.

One the latest companies to guarantee its stand is Welsh-based JR Pet Products, a supplier of 100% natural dog treats and chews, which became the 260th business to do so.

Sales director Becky Davies said: “We are eagerly counting down the days until PATS. It's always an event we look forward to, offering a fantastic chance to reconnect with our loyal customers and introduce ourselves to new ones. The new three-day format is especially exciting, allowing us to engage with even more attendees and spend quality time discussing our passion for natural dog treats and chews. Plus, we’re thrilled to announce that we will have over 250 products with us to see, including some new and exciting ones. See you there at stand G50/60.”

With PATS 2024 taking over all of the exhibition space at Telford International Centre, this year’s event will also feature the Aquatics Zone, a dedicated area for aquatics and watergardening exhibitors.

Showcasing all of the latest launches under one roof, the show’s reputation has grown impressively over the past 16 years since launching in 2009. With such a winning formula, PATS has become the ‘must-visit’ event for UK and international retailers and buyers.

Natural dog food supplier Finer By Nature is making its return to PATS, eager to take advantage of the show’s reputation for attracting key decision makers and buyers. Director Gary Pitchford said: “We are delighted to be attending once again in 2024. The new three-day format is set to be a real winner for exhibitors and visitors alike. PATS is our trade highlight of the year and brings in plenty of new business. We really look forward to it…it’s a great show.”

New to PATS, Fell Dog, whose founder Carolyn Harker said: “We are thrilled to be located in the dedicated New Starter Zone, which helps to increase visibility for new businesses like ours. We believe a three-day event is the optimal time frame and will help maximise opportunity and allow more flexibility for visitors in retail.”

As the exhibitor numbers continue to grow over the coming months, work continues on delivering the best visitor attractions, including:

  • The biggest ever showcase of new pet, aquatic and watergardening products
  • Unrivalled show offers and competitions
  • Top groomers giving insightful demonstrations, workshops and talks
  • Fantastic networking opportunities
  • Free entry, free show catalogue, free parking for up to 1,300 cars and a complimentary tea/coffee voucher

You can register online at www.patshow.co.uk where you’ll also find a full list of exhibitors and information on how to reach the venue.

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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