PATS 2025 is attracting an increasing number of new companies eager to showcase their product ranges to a bigger and wider audience of UK and international buyers.

The Pet & Aquatics Trade Show takes place at its new home – Hall 1 of the NEC Birmingham – over three days from Sunday, 28th September to Tuesday, 30th September 2025, and already more than 300 exhibitors have confirmed stand space.

With six months still to go before the exhibition, an impressive list of leading companies has committed to the show, along with businesses exhibiting at a PATS event for the first time.

The New Starter Zone, supported by trade association PetQuip and media partner Pet Product Marketing, is again proving to be a popular feature as it provides a dedicated area for new businesses and start-ups.

Almost all of the stand space in the New Starter Zone has already been booked by over 33 exhibitors showcasing exciting new products, including Abbey England, Akela Pet Foods, Artemis, By Teddy, EzyWalkies, Hetty and Huxley, Tails & Bloom, and Woof and Snout.

Jamie Sutherland, director at Woof and Snout, summed up the mood of the New Starter Zone exhibitors. “Woof and Snout cannot wait to exhibit at our first ever PATS show in 2025. Having the opportunity to showcase our dog apparel and grooming products to trade customers is something we are hugely excited about. Preparations are underway and we look forward to seeing you there.”

Hetty and Huxley is also excited to be exhibiting at PATS for the first time. Founder Meg Simkiss commented: “It’s such a big event and we’re really looking forward to meeting lots of potential new customers, saying a big hello to existing ones and showing off our bright and colourful products in a wonderful space.”

PATS 2025 will be the first-ever trade show for Artemis, producer of skin and coat care products for dogs. CEO Noël Duan said: “As a brand-new UK brand with direct-to-consumer success, we can't wait to showcase our innovations and meet the best of the best in the pet industry.”

Ishbel Watson, marketing manager at Abbey England, is looking forward to exploring new opportunities at PATS. “This event allows us to reconnect with our valued customers while also introducing our products to new businesses looking to supply high-quality pet accessories.”

Akela Pet Foods will be using PATS to showcase its relaunched Nutriwolds brand of raw pet food. Director James Wigby said: “It’s the perfect platform for Nutriwolds, which now comes with durable fully recyclable packaging and two new recipes using locally-sourced North Sea Herring. We balance to FEDIAF guidelines and beyond, which is quite unique for raw. PATS is ideal to network with potential stockists from across the country.”

EzyWalkies will be launching a world-first Zip2Lead Bag at the show. Director Nick Wake explained: “This patented innovation features two bags in one that zip onto your lead – one for poop bags and another for treats – making dog walks easier and more convenient while promoting responsible pet ownership. Visitors to PATS will be able to see it in action.”

Tails & Bloom owner Hannah Eastaff created her company with the aim of making every-day walks feel special for dog owners and their pets.  She said: “We’re so excited to bring our designs to PATS 2025. It’s an incredible opportunity to share our passion with a wider audience, meet fellow dog lovers, and introduce our walk-wear to the pet industry’s best. We truly can’t wait.”

And David Brown, co-founder and director of By Teddy, admitted: “We are thrilled to attend PATS for the first time as an exhibitor. After visiting in past years, we’re excited to connect, meet new people, and share our brand with the amazing dog community. We can’t wait to see you there and share everything we’ve been working on this year.”

If retailers and buyers need more encouragement to register now for free entry to the three-day exhibition, here’s just a quick summary of popular visitor attractions:

• The biggest ever showcase of new pet, aquatic, watergardening and reptile products
• Unrivalled show offers and competitions
• Top groomers giving insightful demonstrations, workshops and talks
• Fantastic networking opportunities
• Free entry and a free show catalogue

PATS 2025 is also being staged alongside BETA International, the leading equestrian trade show taking place in Hall 2 at the NEC.  It means that retailers and buyers will be able to visit both shows, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

You can register for free entry online at www.patshow.co.uk where you’ll also find a full list of exhibitors.

Ends

Photographs of PATS 2024 are available to download at

https://stewartwrittle.dphoto.com/album/7zqxjg

PATS 2025 is organised by Impact Exhibitions & Events, part of the Raccoon Media Group.
Raccoon Media Group is a dynamic, high-growth media business dedicated to serving passion-led communities across both B2C and B2B markets worldwide. Through its impactful events and media properties, Raccoon delivers year-round content, education and growth and networking opportunities to specialist, self-identifying audiences. Founded in 2018 the company has rapidly expanded its portfolio across health, wellbeing and specialist passion-led markets. Entrepreneurial and disruptive, Raccoon challenges the status quo, invests in exceptional people and creates sustainable events that foster industry growth and meaningful connections. Connect with us at www.raccoonmediagroup.com. For all PATS media enquiries, please contact Neil Pope by email press@impact-exhibitions.com