PATS Case Study: Hayes Garden World
The pet buying team at prestigious Hayes Garden World in the Lake District, have become regular visitors to the Telford exhibition. Here the Ambleside garden centre reveals why PATS is the best place to source new pet products.
What’s the attraction of visiting a PATS exhibition?
As a prestigious garden centre with a massive presence in the North West of England it is essential that we stay on top of all trends, and PATS allows us to do just that. Going to trade shows is an essential part of our business – its massive influence on our garden centre operation cannot be underestimated.
Do you see all the products you need to help you stock your pet department?
We usually try and do all of our buying at one show as it saves time and resources, rather than travelling to multiple shows. Sending buyers to trade shows involves considerable expense in staff man-hours, travelling expenses and hotel bills so having just one show like PATS Telford, which covers everything, is hugely beneficial.
How important is the pet sector to your business?
The pet department draws in an extra element of the general public who would not necessarily patronise a garden centre. It also adds to the general shopping experience of our customers, especially those who visit us to buy presents because it offers alternatives to the usual gift and garden lines.
Is it an advantage to you as a retailer to see all of the latest pet launches under one roof?
Definitely. We need to keep on top of current trends whilst minimising outlay by only attending one major trade show instead of travelling around the country. In the current economic climate we are always trying to cut our expenses wherever possible.
Would you say it’s a friendly show?
Absolutely, manufacturers are open to suggestions from the retail sector as to the best ways of engaging the public, with regard to the products themselves and promotional stands and material. We also welcome feedback from suppliers as to the best way of promoting their products.
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