29th September to 1st October 2024  |  Telford International Centre
16 Feb 2024

PATS exhibitor Scoff Paper sniffs out tasty £50K investment

PATS exhibitor Scoff Paper sniffs out tasty £50K investment
Scoff Paper

Lancashire entrepreneur Gemma Connolly, who’s created a unique brand of edible greeting cards for dogs, Scoff Paper, has secured major backing from BBC Dragons’ Den’s Sara Davies to allow her business to take full advantage of the growing pet treat market. 

Volunteer guide dog puppy raiser, Gemma, who appeared on the show on the 15th of February alongside Leo, a young golden retriever, won Sara over with her clever idea and the tenacity she’s maintained in building her business from the ground up, which involved the development of never-before-seen manufacturing processes and machinery. 

As such, the famous businesswoman, known for her ability to spot big business potential, offered Gemma £50K for 25% of the company, with the option to claim 5% back if Sara recoups her investment within the first 12 months of their collaboration. With Sara’s expert eye and rich retail experience, Gemma, plans to make her world-first product accessible across the UK and internationally in the near future. 

Gemma comments: “I’m not good at blowing my own trumpet, but I gave it everything I had when I went into The Den and was proud of my presentation and my responses to the Dragons’ subsequent grilling. It probably helped that I had Leo by my side. 

“When Sara said she believed in me and my vision, it meant so much. I’m over the moon that she chose to invest in my little company that’s got its eye on global domination. After all, is there a dog on this planet that doesn’t love a tasty treat? With Sara’s know-how and support, I can put 100% of my time and focus into our business and get the bespoke manufacturing facility running at maximum capacity.” 

Sara Davies adds: “Gemma’s belief in her fantastic product was clear from the moment she stepped into the Den. I have so much respect and admiration for the work she’s put in to grow her company to the level she has. I’m excited to work alongside Gemma to mentor her through the next exciting stage of growth as she goes on to inspire dog owners around the world to celebrate their pets’ special occasions with edible cards.” 

Scoff Paper’s HQ, AKA ‘The Scoffice’, is based in Buckshaw Village, Chorley, where all the design, marketing and manufacturing takes place. As the business grows, Gemma plans to offer more career opportunities to local people across all departments. 

Watch Gemma face the business moguls on BBC iPlayer. https://www.bbc.co.uk/iplayer/episode/m001wbt1/dragons-den-series-21-episode-7

Scoff Paper is exhibiting on stand J42 at PATS.


We had a fantastic experience exhibiting at PATS, where we were able to showcase our products. PATS provides us with an excellent platform to connect with industry professionals, gain valuable market insights, and establish relationships, making it a truly successful and rewarding experience.

Charlie Williams
Commercial Director |  Canagan Group

The amount of new products on display is amazing. A visit to PATS is more than worthwhile - it's essential if you're a serious retailer.

Amanda Tallis
Harrys Pets

PATS is the show not to be missed, we get busier every year without a doubt

Rob Newsome
Director Sales and Operations |  Danish Design

This year was my seventh trip to PATS. It’s so important for us to keep up to date and stay relevant, and the event helps us to do that every year

Jo Sutton
Owner |  Discount Feeds in Wetherby
I think the show is important to the industry as it gives people the chance to talk face to face. I loved the New Starter Zone
Jo Milnes
Distinctive Pets, Yorkshire
As a Dutch-based supplier of live, frozen and dried fish food, aquarium plants and water treatments to UK retail outlets, public aquaria and zoos, I am thrilled to hear that PATS is introducing a dedicated aquatics section into its trade show. The fusion of pets and aquatics under one roof promises a great three-day event.
Joey Abrahams
Commercial Director |  Aquadip
PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den (Dragons' Den) as well as our Super Charged, Award Winning smoothies.
Louise Toal
Director |  Furr Boost

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