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PATS Sandown 2023 New Product Awards revealed

PATS Sandown 2023 New Product Awards revealed

The winners of the PATS Sandown 2023 New Product Awards, sponsored by pbwnews, were chosen by a team of independent pet retailers, who arrived at the show before 9.30am on Sunday, March 26th, in order to make their choices from more than 200 new products entered.

Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging, value for money and sustainability.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products in the eight categories

The Awards were presented to the winners at 1pm on Sunday by David Rees, editor of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

PATS Sandown 2023 - New Product Award Winners (sponsored by pbwnews)

Cat Food and Products
Carnilove True Fresh Cat Foods
Carnilove (stand J7)

Judges said: “This product contains good ingredients and is super nutritional. As well as being sustainable, it comes in appealing packaging.”

Dog Food Products
Vets Menu Tasty Gravy Toppers
Macahl Animal Health (stand K14)

Judges said: “Containing natural ingredients, this product promotes good dog health. Great for fussy dogs, it has a good price point and has eye-catching packaging.”

Dog Treat Products
Doodle’s Deli Natural Treats
Pedigree Wholesale (stand H3)

Judges said: “With sustainability high on consumers’ needs, this product is very eco-friendly. It is 100% natural and is very well priced. Dog owners will love these treats.”

Dog Accessories and Toys
Henry Wag Easy Roll Travel Bed
3P Enterprise (stand M5)

Judges said: “We’ve not seen a product like it. It’s perfect on days out for owners and their pets. Compact and well-priced.”

Dog Harnesses, Leads and Clothing
Comfort Rope Lead with New Screw Lock
Long Paws (stand A3)

Judges said: “This product has a great safety feature, making it extra safe for walking. It’s also comfortable when in use. Dog owners will also love the fact it has a great price point.”

Small Animal and Bird Products
Little One Range of Tasty Maze Tunnels
Mealberry GmbH (stand G3a)

Judges said: “A great idea that hasn’t been seen before. It also offers good value for money. Another attraction is the choice of flavours and sizes.”

Pet Care Products
Pet first aid kits personalised to pet businesses
ProTrainings Europe Ltd (stand S2)

Judges said: “Every pet home should have one. This product is a great idea, offering businesses the chance to personalise it.”

Grooming Products
Oatmeal Dog Shampoo
Buddycare (stand L10)

Judges said: “An amazing fragrance, vegan and cruelty-free, eye-catching branding, and great value – there could only be one winner of the grooming category.”

New Product Award Winning Photographs:
Photographs of the presentations are available at

For more information contact Neil Pope at or on 07595 442601.

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At PATS Telford


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