28th - 30th September 2025  |  NEC, Birmingham
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29 Apr 2025

The PATS website now available in five different languages

The PATS website now available in five different languages
PATS 2025

To cater for the growing international interest in this year’s exhibition, PATS’ official website is now available in five different languages, including English.

Buyers across Europe and beyond can now access www.patshow.co.uk in French, Italian, German, and Spanish.

The Pet & Aquatics Trade Show takes place at its new home – Hall 1 of the NEC, The UK’s National Exhibition Centre, Birmingham – from Sunday, 28th September to Tuesday, 30th September with the exhibition showcasing new products from more than 400 brands.

“International interest in PATS is growing fast, especially following the decision to move the exhibition to the NEC so we wanted to reflect that by providing a website that has different language options,” said event director Gordon Thomas.

In a further move to boost interest with international buyers, Gordon will be travelling to Bologna in Italy to exhibit in the British Pavilion at Zoomark on 5-7 May 2025, where he will be giving a talk on ‘The importance of the UK pet and aquatics market’.

A further initiative to drive PATS footfall involves an exciting collaboration with Zoomark and CIPS, the international trade exhibitions, with joint marketing and promotional activity across all three shows. PATS has also agreed comprehensive marketing campaigns in leading European pet trade magazines in the lead up to this year’s show.

With its proximity to Birmingham airport, the NEC is an ideal location for international visitors, with over 200 flights per day. There is a good choice of hotels in the area to fit all budgets, and a wide range of purpose-built catering facilities to suit all tastes.

Trade association PetQuip will also be hosting the International Buyers’ Centre and supporting the New Starter Zone at PATS 2025, plus holding its prestigious PetQuip Awards ceremony at the nearby National Conference Centre during the exhibition.

Registration for visitors is now open on the PATS website www.patshow.co.uk so all pet retailers and buyers can now sign up for their free show entry. Below are the links for the different languages available:

PATS 2025 is also being staged alongside BETA International, the leading equestrian trade show taking place in Hall 2 at the NEC on Sunday, 28th September and Monday, 29th September 2025. It means that retailers and buyers will be able to visit both shows, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

Ends

Photographs of PATS 2024 are available to download at

https://stewartwrittle.dphoto.com/album/7zqxjg

PATS 2025 is organised by Impact Exhibitions & Events,
part of the Raccoon Media Group.

Raccoon Media Group is a dynamic, high-growth media business dedicated to serving passion-led communities across both B2C and B2B markets worldwide. Through its impactful events and media properties, Raccoon delivers year-round content, education and growth and networking opportunities to specialist, self-identifying audiences. Founded in 2018 the company has rapidly expanded its portfolio across health, wellbeing and specialist passion-led markets. Entrepreneurial and disruptive, Raccoon challenges the status quo, invests in exceptional people and creates sustainable events that foster industry growth and meaningful connections. Connect with us at www.raccoonmediagroup.com. For all PATS media enquiries, please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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