28th - 30th September 2025  |  NEC, Birmingham
12 Jul 2024

PAWD DRINKS supports National Pet Hydration Month

PAWD DRINKS Stand: Q32
PAWD DRINKS supports National Pet Hydration Month
PAWD DRINKS CALMING & JOINTS

PATS TELFORD STAND Q32

Up- and-coming pet health supplement company, Pawd Drinks is lending its support to National Pet Hydration Month which traditionally takes place in July each year and raises the awareness of proper hydration for our furry friends, specifically dogs. Although the summer in the UK has been somewhat mild this year, The Met Office is forecasting a heat wave towards the end of July again so it is important to be aware of keeping your pets hydrated.

Just like humans, pets need plenty of water to maintain optimal health but this is often overlooked by pet parents and this can lead to health issues which can be easily avoided. Although we associate proper hydration in the warmer months, it is important all year round and dogs can become dehydrated even sitting by the fire in the winter or from their daily exercise.

Hydration is the process of providing adequate water to the body to ensure it functions properly, supporting digestion and nutrient absorption and regulating body temperature. Pets can suffer from severe health problems such as kidney and urinary tract issues if they become dehydrated. Signs of dehydration include lack of energy, dry gums, and loss of appetite. A well-hydrated dog should have a healthier skin and coat and reduced dryness and itchiness. Additionally, well-hydrated pets tend to have more energy and vitality.  Hydration can aid in weight management, as it helps pets feel fuller, potentially reducing overeating.

How much water you give your dog depends on its size, age, diet, and the climate they live in. Obviously larger dogs will require more water than smaller ones and an active dog will require more hydration.

Pets fed on a dry food diet will need more water than those that eat wet food. This is because wet food contains more moisture than dry food, making it easier for pets to stay hydrated.

It is important to give a dog the right amount of water each day so that they do not become over- hydrated which can be equally as dangerous as being dehydrated so it is important to monitor a dog’s intake each day and make sure it is not drinking too much water from garden sprinklers, paddling pools etc. which are out in the summer months. When out and about take a bottle of water with you to give your dog, add water to their meals and always give your dog fresh clean water.

 

PAWD DRINKS is a new revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  PAWD DRINKS are pH neutral and contain no acidifiers or preservatives.

The drinks market for pets is relatively new but growing and PAWD DRINKS tackle a number of important areas. As well as hydration and wellness, PAWD DRINKS are absorbed more quickly and efficiently by a dog's body compared to pills, powders and chews.  This is important when addressing certain health or behavioural issues and when you need a fast result. Administering liquid supplements to dogs is easier than giving them pills or chews, especially for dogs that are finicky eaters or have difficulty swallowing. Liquid supplements can be mixed into their food or water, making it less likely for dogs to detect and refuse them. You can also customise dosage. They are palatable, achieve faster results and are gentle on the digestive system. PAWD DRINKS are less likely to cause irritation or discomfort compared to some pill formulations.

 

 

PAWD DRINKS Joints has been formulated to address stiffness and joint mobility with up to 80% of all dogs suffering from some form of mobility issues over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger and devil’s claw root to support joint mobility.

PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations. This can be in the form of separation, social, travel or noise anxiety, with around 50% of dogs showing significant fear in response to thunder or fireworks.

So as well as helping to keep your pet hydrated, you can tackle some of the many problems that affect dogs helping to improve their overall wellness.

Costs:  Feed a dog from £1.99 a day, 28 bottles £55.99. Subscription deals are available.

For further information please visit: www.pawddrinks.com

 

 

 

 

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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