28th - 30th September 2025 | NEC, Birmingham

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Pawer Water LAUNCHES TWO NEW WELLNESS HYDRATION SUPPLEMENTS EXCLUSIVELY AT PATS

Pawer Water Stand: Q14

Pawer Water LAUNCHES TWO NEW WELLNESS HYDRATION SUPPLEMENTS EXCLUSIVELY AT PATS — Wellness Hydration Supplements For Dogs

LONDON, PATS 2024 — Pawer Water is thrilled to unveil our newest additions to our line of premium dog hydration supplements at the PATS 2024. With 50% of pet parents spending between $10-$40 monthly on dog supplements — a market segment that has grown by 9% since 2023 — the demand for functional beverages in pet care is on the rise.

Functional beverages are distinguished by their inclusion of bioactive components from plant, animal, marine, or microorganism sources, offering health benefits beyond basic nutrition. In response to this growing trend, Pawer Water has developed two exciting new products: Pawer Water Calming, infused with pumpkin and chamomile flavours, and Pawer Water Gut & Digestion, featuring a savoury salmon taste. These new offerings join our acclaimed Pawer Water Mobility & Glow, the hero product launched in 2023, which has quickly become a favourite in the pet parents’ community.

Our supplements are crafted with premium human-grade ingredients, such as collagen, hyaluronic acid, Ashwagandha, L-Glutamine, and essential vitamins, each chosen for their proven efficacy and impact on dog health, backed by solid scientific research.

Conveniently pre-dosed and easy to carry, they are perfect for busy pet parents on-the-go. Retailers will appreciate that our products are lightweight, easy-to-store, have a 36-month shelf-life, and come in beautifully designed packaging that enhances shelf appeal.

Proudly made in the UK, Pawer Water is distributed in key pet retailers, grooming salons, doggy daycares, and pet-friendly rooms of luxury hotels, ensuring widespread accessibility.

For more information about stocking Pawer Water, visit us at PATS Stand Q14 or contact our sales team directly. Unique Pricing : RRP £9.99 Pouch of 5 | RRP £22.50 Pouch of 12.

Contact: sales@pawerwater.com | Website: pawerwater.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam

Sales & Marketing Director | HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest

Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams

Joint Managing Director | Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray

UK & Ireland national Sales Manager | Zoo Med

We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years

Mark Warren

Partner | West Dorset Aquatics

We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!

Toni Thornton

Managing Director | Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt

Sales & Marketing | J&K Aquatics

I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry

Greg Van Praagh

Head of UK | RPFC Group

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