28th - 30th September 2025  |  NEC, Birmingham
23 Apr 2024

PetQuip Awards 2024 Now Open for Entries

PetQuip Awards 2024 Now Open for Entries
PetQuip Awards 2024

PetQuip has announced that entries are now welcome as the association’s prestigious awards are launched.

Reflecting the dynamism of the UK petcare sector, the annual awards recognise and reward the energy, achievement and innovation realised within the pet product trade over the last year.

The winners of the PetQuip awards will be announced at the gala dinner, which takes place on Monday 30 September at Telford International Centre, alongside PATS, the pet and aquatics trade show.

The evening is a chance for networking, celebrating and congratulating success for everyone in the sector. In 2023, over 230 suppliers and retailers learned who the winners were while enjoying a drinks reception, three course meal, refreshments and dancing and music afterwards.

The 15 awards include categories for product, marketing, retailers, suppliers, sustainability and individual achievement.

New categories for this year include rising star, employee of the year and best marketing campaign, with the UK retailer award now being split into independent and multiple retailers.

Entry is free and companies can enter more than one category. Entry is online via the PetQuip website. Entries close on Thursday 27 June, finalists will be announced in August and the awards will be presented at the dinner on Monday 30 September.

“The PetQuip Awards evening is a well-established date in the UK pet industry’s calendar, not only because of the exceptional accolade that winning an award can bring, but also as a lively party for everyone involved in this buoyant and innovative sector.

“Many of the firms who have won awards previously have reported back to us on the value of winning, which shines a spotlight on the company, enhancing their profile and potentially boosting sales”, said organiser Susan Fairley.  

Award sponsors confirmed so far include Noble Futures, Pedigree Wholesale, SUPERZOO, Zoomark, PATS, CIPS, Law Print and Packaging, James & Steel, Group55 and Petface.

For more information about sponsorship, please contact Susan Fairley.
For more information about the awards please email info@petquip.com
To enter the awards, visit petquip.com

Award categories

Supplier of the year

Business service of the year

Most promising new starter business

Theresa Swann Exporter of the year – sponsored by Group55

Best product: food/treats

Best product: healthcare/grooming

Best product: accessories/technical

Sustainability award – sponsored by China International Pet Show

UK retailer of the year: multiple

UK retailer of the year: independent

International retailer/distributor of the year

Best marketing campaign

Rising star – sponsored by Noble Futures

Employee of the year

Lifetime achievement

For details of PetQuip membership, please e-mail info@petquip.com or visit www.petquip.com

For further press information contact:               

Amanda Sizer Barrett MBE, Director General. Email: amanda@petquip.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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