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Poppy’s Picnic to Launch New COMPLETE Meals and Trade Deals at PATS Telford

Dylan Watkins launched Poppy’s Picnic in 2016 to make it easy for people to feed their dogs a raw food diet, the way nature intended. The company’s tasty wholesome recipes have been lovingly crafted with the help of canine nutritionists and fourth generation butchers who supply the fresh meat from their own abattoir, which means 100% traceability and a minimal supply chain. With no hidden nasties, and frozen to retain freshness, the balanced meals contain all the goodness a dog needs for optimal health and wellbeing. 

Poppy’s Picnic meals are the highest rated in the UK on All About Dog Food with a 95% rating. The company has also achieved over 1000 glowing reviews on Google, Facebook and The brand recently beat thousands of start-ups to reach number seven nationally in NatWest’s Power Up Index. The company prides itself on its customer service and the VIP (Very Important Paws) Team has been nominated for the ‘Team of the Year Award’ for Wales and South West region at the Great British Entrepreneur Awards 2019. 

Commenting on the company’s growth Dylan said, “Since exhibiting at PATS last year we’ve significantly grown our fantastic range of stockists. We’ve enjoyed working closely with them and supporting their businesses with a brand new range of POS materials and via our campaigns including our Stockists in the Spotlight series. We’re passionate about getting the brand out there and changing dogs’ lives. This year alone we’ve fed dog food on Come Dine With Me, showcased our food live on This Morning with Eamonn and Ruth, and just recently broadcast on over 13 radio stations with canine nutritionist Anna Webb following the launch of our RAWgust campaign.” 

Poppy’s Picnic has created convenient food to cover all ages and types of dog to encourage owners to try a healthier way to feed. The core, easy-to-feed COMPLETE range features both Mince and industry-first Meatballs, and is specially formulated to improve the wellbeing of dogs. The ENHANCED range contains superfoods to support immunity, joints, digestion and energy levels. The comprehensive puppy range includes the world’s first Puppy Follow-On Paste, and customers can also carry through a raw diet when treating by feeding Poppy’s Picnic’s TASTY range of air dried raw treats.

Dylan continues: “We are a passionate challenger brand that wants owners to feed the way nature intended, while understanding consumers need convenience. It’s time for the industry to respond to consumer demand and I’m pleased to see the sector growing at the rate it is. I would love to see the number of obese dogs suffering as a result of highly processed diets reduced, and get more people feeding what a dog would choose to eat in the wild. We want out with fillers, grains and questionable meat derivatives, and in with a dog’s five a day: meat, bone, offal, veg and vitamins. All our meals are frozen for freshness and designed for dogs to thrive.” 

As well as being able to discuss exclusive trade offers, visitors to the Poppy’s Picnic stand (H11) will also have the opportunity to win a free branded chest freezer in a prize draw competition. If you are attending PATS and are interested in stocking Poppy’s Picnic in your store, please arrange a meeting with the Poppy’s Picnic team here:

To speak to the Trade team directly, please call 01380 716 599 or email



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