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Record number of new products set to be unveiled at PATS Telford

Record number of new products set to be unveiled at PATS Telford
New Products

Seeing the latest pet product launches under one roof is one of the major attractions to PATS visitors, and this October’s show at the Telford International Centre is set to unveil a record number of new items.

An impressive line-up of entries to the popular New Product Showcase is a positive sign that PATS Telford exhibitors are excited about their latest products and can’t wait to show them to visiting retailers and buyers.

Products entered into the Showcase, sponsored by pbwnews, will be judged by a panel of independent pet retailers on the first day of the show (Sunday, 1 October) to decide the winners of the New Product Awards.

“It’s great to see so many companies putting their new products forward,” said show director Gordon Thomas. “I would urge those exhibitors who haven’t entered the Showcase yet to make sure they do so because it’s a not-to-be missed opportunity.

“Speaking to visitors, we know that a lot of them head to the Showcase first. They can view all the latest items in the Showcase, and once they’ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail.”

There are eight categories in the New Product Showcase and exhibitors recognise that winning a New Product Award can certainly increase the profile of the items to the trade.

HayPigs! won the Small Animal and Bird Product Award at PATS Telford last year with its Pig ‘n’ Mix Treats Range. Owner Rik Cridland said: “Winning a New Product Award was no mean feat – it meant the world to us to be recognised in 2022. This was a huge product launch for us, so for it to be so enthusiastically received was wonderful.”

Naturaw triumphed in the Dog Food Product category and the company’s Chris Broadbent commented: “Winning was a real boost for our newly launched Forage product, gaining momentum for this complete raw dog food range. For 2023 we have extended the range with new flavours and have entered them into the 2023 PATS New Product Showcase.”

As a first-time exhibitor Twiggy Tags won the Dog Harnesses, Leads and Dog Wear category, and director Lois Saunders admitted: “The show gave us the opportunity to really show retailers the quality of our products. To win a New Product Award was the icing on the cake.”

Entries to this year’s New Product Showcase have already passed the 300-mark with still six weeks to go before the show, and look set to beat last year’s record number of more than 340.

The Showcase is designed to help visitors to find easily the latest and most exciting products to hit the pet trade. There is an information card beside each product, giving details such as suggested retail price and where to find the item’s exhibitor.

The New Product Showcase entries will be displayed under the following eight award categories:

  • Cat Food and Products
  • Dog Food Products
  • Dog Treat Products
  • Dog Accessories and Toys
  • Dog Harnesses, Leads and Dog Wear
  • Small Animal and Bird Products
  • Pet Care Products
  • Grooming Products

With so many new products on show and more than 250 exhibitors attending PATS Telford this year, the exhibition is set to draw an equally impressive amount of visitors.

A full and up-to-date list of exhibitors is available on the website together with information on how to reach the venue and regularly updated show news.

PATS Telford takes place at Telford International Centre on Sunday, 1 October, and Monday, 2 October 2023.

Opening times
Sunday, 1 October: 9.30am-5.00pm

Monday, 2 October:


Photographs of PATS Telford 2022 are available to download at

For further media information please contact Neil Pope by email

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