28th - 30th September 2025  |  NEC, Birmingham
15 Aug 2024

Star billing for the new Aquatics Zone at PATS

Star billing for the new Aquatics Zone at PATS
Aquatics Zone

The new Aquatics Zone – a dedicated hall for the key aquatics, reptile and watergardening exhibitors – will be one of the major highlights of the three-day PATS 2024.

The biggest-ever Pet & Aquatics Trade Show takes place at the Telford International Centre from Sunday, 29th September to Tuesday, 1st October 2024, with more than 330 brands showcasing their new products.

Visitors will find the Aquatics Zone located in Hall 1A, a prime position immediately next to the show entrance of the Telford International Centre.

The Zone will be packed with almost 40 of the UK’s leading aquatics, reptile and watergardening exhibitors. They include: ALF, Anglo Aquatic Plant, Aqua One, Aquadip, Aquatlantis, Bermuda, Betta Aquatics, BiOrb, Ceramic Nature, CIANO Aquarium, Clearseal Aquariums, Cloverleaf, Dennerle, Dymax, Eheim, eSHa Labs, Exo Terra, Fluval, J&K Aquatics, Neil Hardy Aquatica, NT Labs, OASE, okpet.co.uk – Fish Systems, Peregrine Livefoods, Pettex, PondXpert, sera, Superfish/Colombo/Aquafleur, Tropica Aquarium Plants, Tropical, and Zoo Med Laboratories.

Excitement is already building as the companies plan their activity at the show.

Certikin will be exhibiting its popular Bermuda brand and National Sales Manager Bob Meacham said: “We are excited to be exhibiting at PATS with it being such a premier industry event. It’s a great show for bringing together all the key brands under one roof. We have been working on some exciting new products for 2025 and look forward to showcasing these alongside many of the popular products from our existing leading range of pond and watergardening products.”

Rolf C Hagen is another major company that will have a big presence in the Aquatics Zone. The company’s UK Marketing Manager Paul Trott said: “We’re excited to announce that Hagen’s market-leading Fluval aquatic and Exo Terra reptile brands will be on display in the Aquatics Zone at PATS. We invite visitors to join us on the Fluval stand to discover the latest innovations in app-controlled LED lighting, stunning new aquarium designs and sustainable foods. Our Exo Terra stand will feature one of our biggest launches in years, with a full new range of T5 lighting and canopies with unique, custom light spectrums developed in association with reptile lighting expert Thomas Griffiths from Tomaskas. Visitors can also view the latest developments in LED lighting with our new Terrasky UVB range, along with a host of new products. Whether you’re already a Fluval or Exo Terra stockist or if you’re new to our brands, be sure to pop by our stand and benefit from our exclusive show deals.”

German company Eheim welcomed the opportunity to take a stand at PATS with European Sales Manager Xavier Beguin explaining the decision to be part of the Aquatics Zone: “Having an extended three-day event provides ample time to spend with our retail partners to demonstrate our latest innovations and share our plans for the coming years.”

Aquatics Zone New Products

Acknowledging the importance of this new addition to PATS, the Aquatics Zone will have its own dedicated catering area and New Product Showcase.

All entries into the Showcase will be judged by industry experts to determine the winners of the New Product Awards under three categories: Indoor, Outdoor and Reptile.

“The launch of the Aquatics Zone is really exciting, having been welcomed by the aquatics, reptile and watergardening sectors,” said PATS organiser Gordon Thomas. “We’re confident that this dedicated Zone will inject a real buzz into PATS.”

To make the visitor experience even more exciting there will be unrivalled show offers and competitions, fantastic networking opportunities, a free show catalogue, free parking for up to 1,300 cars and a complimentary tea/coffee voucher.

You can register online at www.patshow.co.uk where you’ll also find a full list of exhibitors and information on how to reach the venue.

Ends

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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