Marketing Director, Claire Hamblion, says the team is looking forward to attending an event on their home turf, “We are all excited about being back at PATS where we can catch up with customers old and new. Our relationships with UK retailers have always been very strong with lots of day-to-day contact but PATS offers us the chance for the team to connect face to face with those who have championed Supreme brands from the start. We also have lots to talk about as our business grows from strength to strength, offering real opportunities for retailers to experience incremental growth.”

The Selective Naturals Botanicals launch is sure to cause a stir. Available as multi-shaped extruded nuggets for rabbits and guinea pigs, the range contains a rich blend of herbs and forage, including mint, thyme, basil, parsley and dandelion. With a range of shapes and tastes to help mimic natural foraging behaviour, Selective Botanicals can contribute greatly to enrichment of the pet’s environment. There’s also no compromise on nutrition: the range has fortified vitamins and minerals to help support optimum health plus a high fibre content, no added sugar and no artificial colours or flavours. Selective Botanicals naturally supports dental and digestive health for optimal wellbeing and is suitable for all breeds of rabbit and guinea pig.

Supreme’s strong support for the trade has long been the envy of other brands and three top accolades in the 2024 PPM Retailer Recommended Awards - Small Animal Product of the Year for its Science Selective range for the eighth consecutive year, Manufacturer of the Year for the second year in a row and Shopfitting/POS of the Year - are testament to this. Detailed insight into how people shop for small pet brands and behave within a retail environment is complemented by a portfolio of assets which includes free samples, money off next purchase coupons, point of sale materials and loyalty schemes. Retailers who would like to refresh their approach to the small pet and treats category or solve a category problem, are encouraged to visit the stand and talk to the Supreme team for remarkable and easy to action solutions.