20 Sep 2019

THE DOG TREAT COMPANY INTRODUCES SNIBBLES TO THE UK (PATS Telford)

THE DOG TREAT COMPANY INTRODUCES SNIBBLES TO THE UK (PATS Telford)

It was the breakout success of The Dog Treat Company’s 1st vegan-friendly/gluten-free treat in 2018, (coconut, chia and turmeric) at targeting the growing number of UK dogs suffering from delicate tummies & meat/protein-based allergies, that was indirectly responsible for the launch of the Devon business’s 3-strong vegetarian Snibbles range into North America late last month, a range which trumpets its imminent arrival to the UK via PATS Telford next week (mid-Sept).

Snibbles come in 3 deliciously distinct, ‘eat your veggies’ flavours (made with human-grade ingredients)

  • Coconut, Apple, Devon Honey & Kale
  • Coconut, Cranberries, Cheese & Parsnip
  • Coconut, Carrot, Parsnip & Turmeric

Snibbles addresses the long-standing conundrum regarding when is a snack so much more than a light nibble? The answer is actually simpler than you might first imagine; namely when a treat can demonstrate an unwavering commitment to all-natural, human-grade ingredients packed with bonafide nutritional worth.

According to Dog Treat Company founder, Joe Halliwell, ‘Over the years we’ve noticed a growing crossover between human and pet food values (pet humanisation), as K9 treats move away from convenience, gimmicks, unnecessary fillers, excessive salt and sugar……towards full-bodied flavours, meaningful nutrition, the odd beneficial functional food (e.g. turmeric) and ever greater choice. 

Interestingly enough, The Dog Treat Company’s treats are baked in a DEFRA approved bakery on the edge of Dartmoor National Park using state-of-the-art human biscotti manufacturing equipment.

Such is the draw of human food values that The Dog Treat Company insisted that Snibbles met more ambitious, everyday price points & bigger family pack formats, that the packaging was  made from fully recyclable materials and with ‘look before you buy’ windows, because a truly transparent/beneficial bite needn’t just be an occasional dalliance!

The Dog Treat Company actually began its life as a luxury home delivery service for pampered pooches, a classy Graze/Hotel Chocolat style idea offering much loved pets ‘happy letterbox moments.’  Word spread and The Dog Treat Company’s reach quickly extended to traditional dog food forums (Fetch, Pets Corner) forward-thinking food halls (Fortnums) and a growing number of increasingly in vogue dog-friendly cafes, pubs even family + dog friendly holiday destinations (Forest Holidays) supplied by the likes of Cotswold Fayre. The Dog Treat Company also enjoys a flourishing export network that extends far beyond north America to other avant-garde pet foods epicentres including Hong Kong, China, Scandinavia, Holland, Italy and South Korea.

Joe concludes by saying, ‘No-one is suggesting for a moment that dogs are anything other than  meat-loving omnivores, however a one-dimensional meat –themed diet can have unwelcome implications for even the most perfectly proportioned hound (acidity in gut, weight gain poor joints, reduced immunity to illness…)because with 1 in 4 UK dogs still deemed clinically obese, a better balance between great taste and good nutrition needs to be struck.’

Thedogtreatcompany.co.uk

Editor’s Notes

  • Snibbles come in 198g boxes (£3.99 a box)
  • The aforementioned Coconut, Chia & Turmeric vegan treat reached the finals of 2019 Nourish Awards
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