‘It makes perfect sense,’ concludes Tiana founder Pankaj, ‘that a ‘pet humanisation’ movement that already encompasses every imaginable human food minority interest (BARF, GF, bio-organic, paleo) PLUS an array of dietary specific propositions (hypoallergenic, vitamin plus, joint + teeth health, would ultimately require a 1st mover in halal-friendly meals.’

Already shortlisted for prestigious PetQuip and PIF awards, Tiana will initially be available in Chicken, Fish and Goat (rich gamey undertones) with a Shrimp joining the fray in early 21.

Tiana is also a leading light in ‘sustainable pet food solutions with its focus on ‘ingredient-friendly’ freeze-drying that not only protect the human-grade ingredient’s ‘nutritional vitality’ but ensures that 70% moisture isn’t needlessly trundled up and down the motorway.

Tianahalalpetfood.com      

N.B. Tiana was recently featured in Mail on Sunday