28th - 30th September 2025 | NEC, Birmingham

New Product Entries

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Detect + Glucose

Our reagents will detect glucose in cats urine, allowing early diagnosis

Our reagents will detect blood in cats urine, allowing early diagnosis

Calming Supplement for dogs

For calming dogs during stressful or reactive situations 100% natural

Freeze Dried Raw Guinea Fowl Dog Treats

Single protein Grain free Over 80 treats per pack

Freeze Dried Raw Duck Complete Dog Food

For the discerning dog that quacks for quality, this delivers a top-tier diet.

Durable pig toy with plush cover and treat-dispensing rubber core inside!

BARK Consuela The Cactus

This smiley cactus toy hides a frown—and a spikey rubber ball beneath that!

BARK Aurora Beast

Yeti toy with hidden rubber core with treat grooves, great for shredders.

Science Plan Hypoallergenic Wet Dog Food - Salmon

Formulated with limited, high quality novel protein sources & no grain.

Serenity Snood for Dog Groomers

Designed with Sue Williamson, “Taking the Grrr Out of Grooming,” for groomers.

VETIQ Serene Calming Supplement Chews 230g

Tablet strength tasty chews that help to soothe, calm and reduce anxiety

Lavender Scented Compostable Poo Bags

Compostable Scented Poo Bags - 16 rolls, 240 bags.

Lavender Scented Compostable Poo Bags - 8pk

8pk Compostable Scented Poo Bags

VETIQ Joint Care Supplement Chews 230g

Tablet strength tasty chews, helps soothe stiffness and improve mobility

VETIQ Healthy Bites Vitality Pack, 4 x 65G

Supports everyday wellness in one convenient tasty treat pack

More than a chew - It's Canine Wellness in Every Bite

FORMFIT® Mesh Harness

Designed especially for small dogs, with a blend of style, comfort & safety

TagLab - the FREE Pet Tag engraving kiosk

The zero cap-ex interactive & engaging Pet Tag engraving kiosk for retailers

Ecopaws Pine Wood Clumping Cat Litter

Ecopaws Pine Wood Clumping Cat Litter – Sustainable, Safe, and Fast-Clumping

OnlyCat - AI Prey Detection Cat Flap

OnlyCat - AI Microchip Cat Flap with Prey Detection. Let cats in. Keeps mice out.

Creamy treats for dogs.

A natural, quick clumping cat litter made from recycled paper & wood fibres.

Harry 2.0 Dog Muzzle – Short & Wide Fit

Refined comfort, sleeker design, smoother edges.

Chuckit! Eco Fetch Range

Crafted from 40% recycled Rubber, allowing for eco-friendly fetch fun.

Hurtta Safeguard Harness ECO

Ideal for escape artist pups, rescue dogs, and leash-training beginners.

World first 2 bags Zipping to a dog lead treats, waste bags & hanger

Buffalo Bites-Hands Free Training

All natural, single ingredient training treats

Feline Adult Sensitive Stomach & Skin Turkey Pouch

Supports optimal digestive health, gentle on the stomach while nourishing skin

Canine Adult Sensitive Stomach & Skin

Adult loaf dog food with chicken, gentle on stomachs & nourishes skin

Gently Dently Dental Treats

All natural dental treats with a very unique cleaning shape

Excel Mature Guinea Pig Nuggets with Cranberry & Mint

Tailored nutrition for guinea pigs aged 4+ to support ageing.

RunFree Grass fed bovine colostrum pet supplement

60 Pure colostrum capsules for gut repair, autoimmune, allergies joint repair.

ThermaCool-Dog Bowl Technology

Keeps water up to 4 degrees colder over 4 hours.

WildWash 5 in 1 Magic Mud for Dogs and Cats

A luxurious natural skin and coat treatment for dogs and cats.

Pumpkin & Spice

Prebiotic Pumpkin Powder with added gut healthy spices, ginger, fennel and cinnamon.

Fragrance-free odour eliminators

Innovative Dog Poop Bags

Revolutionizing Dog Waste Bags for a Simpler Life

Liquid, oral, long-chain hyaluronic acid mobility supplement for dogs.

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam

Sales & Marketing Director | HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest

Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams

Joint Managing Director | Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray

UK & Ireland national Sales Manager | Zoo Med

We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years

Mark Warren

Partner | West Dorset Aquatics

We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!

Toni Thornton

Managing Director | Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt

Sales & Marketing | J&K Aquatics

I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry

Greg Van Praagh

Head of UK | RPFC Group

Supporting Partners