28th - 30th September 2025  |  NEC, Birmingham

 

PATS Grooming

Located on stand P65 - download the full timetable

  10.00 - 12.00         13.00 - 14.00    14.00 - 16.00
Sunday
29th September

Callum Anderton.
Poodle Demonstration

 
 
  Heidi Anderton. BIGA benefits. Q&A . Intro to Cat Grooming. How to get the most out of your grooming business   Christine Anderton. Poodle Demonstration
               
               
  10.00 - 12.00   12.00 - 13.00     13.00 - 14.30   14.30 - 1600
Monday
30th September
Sally Hart. Everything you need to know about Puppy Handling. Q&A on everything grooming    Heidi Anderton. BIGA benefits. Q&A . Intro to Cat Grooming. How to get the most out of your grooming business   Emma Crawley . Salon trim demonstration. Q&A   Tiffiny Leenderts Icmg. Salon Trim demonstration. Q&A
               
               
  10.00 - 12.00   12.00 - 13.00       14.00 - 16.00
Tuesday
1st October
Rose Evans. Cockerpoo salon trim demonstrations. Q&A   Heidi Anderton. BIGA benefits. Q&A . Intro to Cat Grooming. How to get the most out of your grooming business       Lisa Oliver- Bridges. Australian shepherd show trim demonstrations. Q&A

Talks

Talks will consist of

  • How social media can benefit your business
  • Learn about pet grooming
  • Improving your grooming business including how to add value by introducing pet retail
  • How BIGA can improve and help your grooming business

BIGA

Rose Evans

Rose, a seasoned groomer with over 12 years of experience owning and operating a thriving salon in Shropshire. With a deep understanding of grooming techniques, handling skills, canine behavior, and physiology, Rose brings a wealth of knowledge to the table. She is City and Guilds accredited and the recipient of the prestigious Aesculap Scholarship. She also holds City and Guilds accredited teaching qualifications and is passionate about teaching the foundational skills that are crucial for every successful salon groom. Since 2022, Rose has been running a City and Guilds accredited training school, where she trains aspiring groomers with a focus on reading canine behavior and mastering the skills needed to excel in commercial grooming. 

Rose will be showcasing two salon grooms, guiding you step-by-step through 10 essential considerations for grooming a dog. Her demonstration will cover key handling and behaviour techniques, along with grooming processes she has perfected over years of running a busy commercial salon.

Tiffany Leenderts Icmg

Tiffiny has a wealth of experience, specialising in Miniature schnauzer grooming. She has won many awards in the handstrip division with schnauzers making it up to champion level.

Tiffiny was the first person in the UK to be become a member of the Hydra world groom team representing the UK, she has also been nominated for ‘groomer of the year’ and ‘judge of the year’ for the Liza Paul awards 2024. 

 

Tiffany Leenderts Icmg

Tiffiny owns a salon in Cambridgeshire, she is Level 3 city and guilds qualified and has her ICMG, she has done many seminars all over the country and has a passion for teaching and sharing knowledge with other dog groomers.

Emma Crawley

Emma is a multi award winning stylist across several classes with various breeds, she has also taken reserve best in show twice & represents Hydra for the UK.

This year Emma has been nominated for both rising stylist of the year & up and coming groomer of the year.

 

 

Emma Crawley

She has been grooming for over 10 years and opened her very successful grooming salon in Surrey 8 years ago. Emma has a wealth of knowledge on dog grooming and has a passion for helping and teaching others in the industry.

Sally Hart

Sally is a dedicated dog groomer with over 30 years in the grooming industry. Whilst working in a breeding and show kennel in South Africa, Sally found her love of grooming.

She opened her first successful salon in 1994 in South Africa. And it was here she began her education journey and offered in-house training for new groomers. After settling in the UK, Sally started to attend grooming seminars and events, and gained her C & G Advanced Dog Grooming Qualification.

As a committee member of The English Groomers Group, an education and support group for groomers and a committee member for Groom Team England, winners of the World Grooming Championships 2022, Sally is committed to the pet grooming industry and improving our pet's well-being through education and support for owners and groomers alike.

Sally has owned her present salon with her husband since 2006 and has continued her passion for sharing her knowledge and experience with fellow groomers. She has written numerous articles, regularly gives seminars and offers 1-1 training and workshops through her grooming education business, Up Your Groom.

Sally Hart

Sally’s respected contributions have been recognised with two nominations and an award for the prestigious Liz Paul Speaker of the Year award in 2023. Sally believes that knowledge is key to building confidence in grooming.

The Anderton Family of Absolute Animals

Heidi Anderton

Previously on Groom Team England and best in show achievements, Heidi has been around dogs all her life. With a long history of dogs, her current is pet is Tiffany the standard poodle.

Heidi has operated Absolutely Animals in London since she launched it in 1995. Absolutely Animals now trades as a grooming school for those wishing to learn the art of Dog and Cat Grooming as well as a high end salon. 

Heidi believes that continual training and skills gained in seminars, examinations, demonstrations, and competitions are important in delivering a quality service to customers as well as maintaining modern styles in a safe and fun atmosphere.

In the UK and worldwide, Heidi has won numerous awards and is a highly qualified and accomplished pet groomer, some of these include:

  • City and Guilds Qualified level 3 in dog grooming 1995
  • Higher Diploma in dog grooming 2005
  • Member of Guild of Master Groomers 2005 – 2014
  • LCGI – Level 4 City and Guilds 2007
  • International Certified Master Groomer – 2017
  • International Grooming Judge
  • Teacher, assessor and IQA

 

 

Heidi Anderton

Heidi is a founding member of the British Isles Grooming Association and can answer any questions you have about achieving a successful career and business in the pet grooming field as well as  the training required to do this.

Christine Anderton

Following in her mums footsteps Christine has been in the salon since 2010. She has a special passion for animals and is an expert at grooming dogs and cats.

Christine has demonstrated her strength in the field for many years, rising through the ranks and tournaments to become a member of Groom Team England. She makes us so proud.

She currently serves as Absolutely Animals’ manager, head tutor, and groomer. Etti, Kendra, and Aria are three standard poodles that Christine owns.

In terms of accomplishments, Christine is a highly qualified to teacher and assesser, in addition to having her full City & Guilds level 3 in dog grooming. 

Christine is a multi-international award-winning groomer with many placements and Best in Show under her belt.

 

 

Christine Anderton

Christine will be representing England in the World grooming competition in September 2024 so we will all be attending to cheer them all on. 

Come and see Christine demonstrate a working continental trim on a poodle.

Callum Anderton

The last Anderton to join us in the grooming salon, Callum loves dogs and lives with two standard poodles, Eddie and Stella. Achieving his City and Guilds dog grooming levels 2 and 3 at Absolutely Animals, Callum now enjoys tutoring learners to a high standard and is our instagram guru. Callum is also has a teaching qualification at level 3 and is working towards his LCGI City and Guilds management award. 

Working on his education and participating in many grooming shows in the UK and abroad, Callum is having fun with travelling and meeting groomers from across the world, he has achieved lots of prestigious awards and is now in the Champion Poodle Class. Callum will be demonstrating and showing poodle techniques on a terrier trim.

 

 

Callum Anderton

 

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

Supporting Partners