28th - 30th September 2025  |  NEC, Birmingham

PATS – the UK’s No.1 Pet & Aquatics Trade Show moves to the NEC, Birmingham – the UK’s largest exhibition centre. Taking place 28th - 30th September 2025!
Visiting PATS offers the entire pet and aquatic trade great buying and networking opportunities.

New Starter Zone

New Launches

  • Start-Ups
  • Innovative
     


 

New Products

See what's new

  • New & Exciting Trends
  • Be the first to see
  • Ground Breaking Ideas
     


 

Aquatics Zone

Aquatics Zone

Dedicated Aquatics area

  • New Product Area
  • Exclusive Brands

     


 

Pet Grooming

Industry experts

  • Demonstrations
  • Informative
  • Workshops
     


 

Here are some comments from visitors to PATS 2024

PATS is exceptionally well organised, easy to navigate and very professionally executed. It provides a perfect opportunity for us to see new products coming to market, and to engage with existing and new suppliers
Phil Moore
CEO and Founder |  Murphy’s Dog House, Redditch, Worcestershire
It’s our first year here and to be honest we are very impressed. We like the huge variety of products on view and the New Products Showcase is particularly impressive. The items are displayed well and it’s easy to have a good look at them all and decide which we would like to find out more about
Ray Delamare
Proprietor |  Bellas Pet Supplies, Plymouth
We’ve been coming to PATS for more than 12 years and it’s really interesting to see how the pet industry has been changing and improving. When we first started coming there were a lot of big multinationals, but now there are more independents with great quality products, which gives shops like ours an opportunity to make ourselves a bit different. We also love catching up with everyone and seeing people we might only see at PATS but who have become like friends over the years. It’s always great to be here
Jess Chaston
Director |  Doodledales, nr Stowmarket, Suffolk
The show is fantastic. Everybody is really approachable and supportive. And the range of products is ridiculous – in a good way
Ella Watson
Director |  The Natural Doggy Deli Co, Wolverhampton
It’s our first time at PATS because we launched in April and are now looking to expand. It’s been really useful coming here and we’ve seen quite a lot of new stuff that we’re now looking to stock in line with the working dog theme of our company
Jonathan and Aimee Bruce
Founders |  Willabean (online retailer), Leicester
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough (North Yorks)
I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities
Tina Quest
Head of Finance |  Redpaw Pet Supplies, Devon
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years.
Mark Warren
Partner |  West Dorset Aquatics
The show is obviously bigger than last year and it’s been great seeing people from then. We caught up with new and current suppliers and searched for anything new and innovative that we could bring to the store
Vicky Watson
Sales & Ops Director |  W&F Pet & Equestrian, Cumbria
Spending more than one day at PATS is well worthwhile. It gives me enough time to make informed decisions on the products I want to stock in my shop. I like to enjoy the atmosphere, soak it all in, and meet other people in the industry
Darren Porter
Owner |  Urmston Pet Shop
Getting to the show in future will certainly be easier for me, and for many others, I expect, when it moves to the NEC. It’s important to attend an exhibition like PATS, and any initiative that makes the process less stressful is very welcome
Guiseppe Bloom-Mangione
Founder |  Muthapuppa, London
PATS is a fun friendly show and a great place to do business. I will definitely attend next year’s show
Kirstan Powell
Muddy Paws Pet Supplies & Groomers, Bodmin, Cornwall

Supporting Partners