28th - 30th September 2025  |  NEC, Birmingham

Admissions Policy


• Only pre-registered visitors who are badge holders, visitors who register onsite, and exhibitors who are badge holders will be able to attend the Event.

Onsite Registration


• Visitors can register onsite at the Event but will need to supply a supporting business card as proof of trade 

Admission


• Admission is open to professional and business visitors and is at the discretion of the exhibition organisers. 

Data Sharing


• By choosing to allow their badge to be scanned by an exhibitor or sponsor during the Event, visitors will be providing their name and contact details to the exhibitor or sponsor, who may contact them about their products or services.

Badge Security


• Badge holders must not allow their badges to be worn by anyone else.  Any failure is likely to lead to the badge holder and the person wearing the badge being removed from the Event.
• Anyone obtaining a badge by theft, deception or other illegal means will likely be asked to leave the Event.

Identity Check


• Anyone attending the Event should carry and produce on request of the Organisers proof of trade

Age Limits


• Children under 16 years of age will be allowed entry during the show open days, however they must be fully supervised.
• Under no circumstances will children under the age of 16 be allowed access during the build up or break down of the event.

Service Animals - visitors


• With the exception of assistance dogs, other service animals and animals on stands, no pets or animals of any description will be allowed into the Event.

Activity


• Anyone attending the Event must not take part in any canvassing, leafleting, demonstrations, objectionable behaviour or wear offensive apparel or be involved in any activity which may disrupt the Event.

Press


• Press badges at the Event are restricted to publishers, editors, journalists, photographers, broadcasters and web bloggers associated with the  industry. 

Photography and Recording


• Official photographers and film crew will be taking photographs and recording and/or streaming videos at the Event. Each attendee authorises such photography and recording and permits the Organisers to use the attendee’s image, likeness and voice for archival and promotional purposes in any and all media, without liability, compensation or credit to the attendee. 
• No visitor to the Event may take photographs or make any form of recording (including audio or video) on any media at the Event under any circumstances without the prior written permission of the Organisers. 

Reservation of Rights


• The Organisers reserve the right to exclude or remove anyone from the Event and the venue who does not comply with this policy or who they reasonably consider is likely to break these rules or who is prohibited from attending under any applicable sanctions, laws or regulations, or otherwise at the Organisers’ discretion. 

Service, Safety and Security at our Events


The safety and security of our staff and attendees is our priority. We work closely with the venue, local and national authorities to identify risks, assess them and develop security plans for our events.


Everyone attending our events should be aware that the following are in place:
• Customer Service staff may approach you to assist you outside, at entry or inside the event
• Staff and attendees are required to wear ID badges provided
• Hand held scanners may be in operation at our events
• CCTV in operation at our events is monitored and recorded
• Uniformed and covert Security Guards are in attendance at our events

Everyone attending our events is requested to:
• Keep personal property with you at all times and do not leave any items unattended
• Report anything that looks unusual, suspicious or just out of place to a member of event staff
• Remain patient and courteous with event staff undertaking security checks. 
• Follow the instructions of event staff at all times

If you have any feedback or questions, please contact Joanna Bladon.

Impact Exhibitions & Events Ltd organisers of PATS
Registered in England under no. 6444329
Registered Office: 150 High Street, Sevenoaks, Kent, TH13 1XE

Postal address: Unit A2 Speldhurst Business Park, Langton Road, Speldhurst, Kent TN3 0NR

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

Supporting Partners