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Donald Cooke showcasing their ranges at PATS again! We are delighted to be able to showcase our own brands and those we exclusively distribute at PATS for a second year, after landing 2 Showcase Winner awards last year. We will be showcasing our K9 Chew Co range, which has now doubled in size to offer Bulk and Pre Pack Treats alongside our Antlers and Yak Chew ranges. We will also have Tick Twister, No More Plaque and our brand new Suteki Pond range on the stand along with a couple of new partners as well! Simon Lewis-Dale, Head of Business Development for Donald Cooke said “PATS 2024 was the best UK trade show I have been to for 20 years, it had a great buzz about it. As well as winning the awards for Grooming Tool of the year for the Tick Twister 3 Piece Clipbox and Dog Treat of the year for our Pick n Mix Treat Pots we met lots of new and current customers, which is always the most fun part. Moving to the NEX will no doubt increase the number of visitors and looking at the floor plan, its going to be packed with lots of current and new suppliers as well. Having both the Beta and Aquatics shows on at the same make this a must for the trade”.
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Launched in the autumn of 2024, Ruffingtons is an artisan baked dog treats business with seven mouth-watering luxurious products for pets. The range is available for purchase online from October, and in stockists across the UK. A delectable treat for furry friends for ‘when words aren’t enough’ you can now purchase doughnuts, eclairs, truffles, and cupcakes for your dog. Perfectly packaged in Ruffingtons iconic gold and black branding, this is the perfect gift for the pet parent in your life, or indeed – your own furry friend who you love so much.
What did winning a PATS New Product Award mean to your brand? Winning the awards at PATS for both K9 Chew Co and Tick Twister®, was a massive honour for both of the brands. To get the recognition for developing products that both the panel of judges and subsequently customers recognize as best in class, certainly gives the business a confidence boost. Do you think the award has helped elevate your winning product in terms of exposure? Both K9 Chew Co and Tick Twister® have seen really strong growth since the award win and it spurred us on to develop our new trade portal to help make the ranges more available to the UK Pet trade at www.donaldcooke.co.uk Have you used the award to promote the product, and if so, in what ways? We have used the awards both here in the UK and internationally with Tick Twister® to help give the buyer that little bit more confidence in trying the products out. We also have the Awards in pride of place at our Head Office as well. Will you be entering this year’s New Product Showcase? Absolutely yes, straight after PATS last year we began working on ranges to try to excite the trade again.
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ECO Paws, a bold new name in eco-conscious pet care, proudly unveils its latest innovation: a line of plant-based clumping cat litter crafted from sustainable materials. Built on a foundation of global expertise, this launch marks a significant step forward in the pursuit of environmentally responsible solutions without compromising performance. Backed by over 25 years of industry experience and a presence in more than 100 countries, ECO Paws draws on Tailmate’s extensive pedigree in premium pet products. With a consistent presence at the world’s top pet trade shows, ECO Paws is reshaping sustainability standards in the booming pet care market. Key Advantages of ECO Paws Cat Litter:Fully Sustainable Lifecycle – Biodegradable formula, carbon-neutral manufacturing, and recyclable packagingOutstanding Performance – Ultra-low dust, superior odor control, rapid water solubility, and strong clumpingDiverse Product Range – Tailored to meet the rising global demand for eco-friendly pet care solutionsOngoing Innovation – Breakthroughs in sustainable materials and packaging technology
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VETIQ® Unveils Premium Joint and Calming Supplement Chews for Dogs VETIQ®, a leading name in pet wellness, has launched two innovative supplement chews designed to support dogs’ joint health and emotional well-being. The new Joint Care and Serene Calming chews combine scientifically backed ingredients with a tasty, dog-approved roasted meat flavour—making daily health routines both effective and enjoyable. Perfect for health-conscious pet owners, these soft chews offer natural, non-invasive alternatives to traditional medications. With benefits like enhanced mobility, reduced anxiety, and strong consumer appeal, this launch presents a major opportunity for pet retailers looking to tap into the booming premium pet supplement market.
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April 14, 2025 – sera and Interpet are moving forward together into the future. Two strong family-owned businesses with a deep passion for aquaristics and fishkeeping are combining their expertise to offer even more innovative products and solutions for aquarium and pond enthusiasts. This partnership sets new industry standards and brings numerous benefits to customers across Europe and beyond.
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Following a comprehensive review of market opportunities and long-term growth strategies, Interpet Limited a leading provider of pet and aquatic products, has today announced a strategic realignment of its business operations, effective from 1st July 2025. As part of this initiative, Interpet has entered into an asset purchase agreement with Sera GmbH, a respected leader in aquatic care and fishkeeping.
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